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Feature Story Social Media & Marketing

5 Ways to Increase Social Media Engagement

Every business should include a social media strategy in its marketing plan. No matter what goods or services you are selling, consumers and businesses alike will research your digital profile. Engaging social media posts are a proven way to control your message, broaden your reach, and target your ideal customer. However, social media is far […]

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Feature Story Social Media & Marketing

Paid Social Media – Which Platform Should You Use?

In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]

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Business Feature Story

The Complete Business Copywriting Guide: This Is What You Need to Know

Kudos to you. You’ve developed a new product you know everyone needs, and you’re proud of your accomplishments. You’ve put together a Facebook business page, a business plan, and have attracted a small following. Your friends and family think your new product is spectacular, and they’re sure it’s going to be a hit. The problem […]

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Business

9 Reasons Your Business Needs an Animated Explainer Video

Explainer videos are an easy and effective way to connect with your customers. These short videos explain what it is your business offers, helping to clarify your product or service and ultimately increase sales and conversion rates. They also allow you to work with teams outside of your geographical location since animated explainers don’t require […]

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Business

Unconventional yet Effective Ways to Promote Your Business

Marketing is more than what meets the eyes. There are a lot of subtle and unconventional ways to create brand awareness and boost sales. The best part is that these modern ways are not even heavy on the pocket rather than a traditional advertising campaign. A successful marketing strategy does not necessarily mean you spend […]

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Business Feature Story

10 Lessons To Consider Before You Launch Your UK Venture

Launching your very own business is an intimidating but exciting prospect. There are so many ways it could go right, but also so many ways in which it could go wrong. There are, of course, things you can do to prepare for either eventuality. There are also lessons you need to consider if you’re going […]

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SEO

The Role of B2B SEO Techniques in Growing Website Traffic

A large number of businesses base their decisions on extensive research, which more often than not starts with internet search. This includes the decision for B2B clients and suppliers. If you are hoping to grow your B2B client base but are not utilising SEO the right way, you are not likely to appear high on […]

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Feature Story SEO

5 ways using google trends can help you with better keyword research

I wouldn’t be wasting time on citing the same old story about the importance of keyword research and SEO. In the 21st century, when the entire world is at your fingertips, it’s already said, a hundred times over. Instead, let me tell you, how you can make the most out of it and what can […]

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Careers Feature Story

5 Unforgettable Job Search Resources for College Students

On the job hunt? Check out these 5 essential job search resources that were designed to help college students find a job. It’s getting to be that time when the job hunt must begin. You’re excited. There are also plenty of butterflies floating around in your stomach. It’s completely natural to be nervous. Despite that, […]

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Careers Feature Story

Write an attention-getting resume [7 Wow factor tips]

Crafting an attention-getting resume will undoubtedly make it easy for recruiters to pull yours from the pile. But how do you assemble the perfect resume? You can put one together that is professional and readable by selecting the correct format. Three formats we will discuss in this article are chronological, functional, and hybrid. Besides offering […]