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Technology

Top 5 Reasons why digital wallets are the future of payments

The modern payment processing system is an intricate network of banks, merchants, consumers, and payment processors. In the last decade, we have seen a massive shift from physical payments to digital payments. The usage of cash, credit cards are now shifted towards digital payments through eWallet payment system, mobile payment apps, UPIs, and EMV. Discover […]

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E-commerce

Top Transformative Consumer Trends In 2022

Consumer expectations. Customer experience. Consumer behavior. Does your retail business relate to these three terms? Do you know they are the major drivers behind the success of your business? So, to add real value to your business you must solve your customers’ problems first, listen to their growing shift in expectations and changing behavior. You got […]

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Business

5 Essential Things One Should Keep In Mind Before Starting An Online Business

Most people are thinking about starting an online establishment. You could be among them, which is a good thing, but it’s time to move from thinking to making your dream a reality. Having an online business is terrific for a couple of reasons. First off, you won’t have to endure those unbearable office politics. Next, […]

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Business Feature Story

Helping B2B Business Move Toward D2C: Why It’s Not as Simple as Doing a Quick Redesign

More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand.  Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]

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Feature Story Technology

How New Technology Helps Teams Create Great User Experiences

Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts.  Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial.  Organizations that are successful at […]

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Business

Solar for Small Business: 4 Ways to make the most of the sun to grow your business

The future of energy consumption rests with solar power. Solar is a renewable energy source that can be created virtually anywhere that the sun is shining. The problem is that small businesses often do not see the incentive to invest in solar. If your business is a work from home entity, uses rental space or […]

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Business Feature Story SEO

Why The Growth in Visual Image Search is Important for Your Business

Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]

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Technology

Helping Entrepreneurs to Create Better Customer Experience with AR

Introduction Customers are the true asset of every organization. According to you, what is the top requirement for maintaining a healthy relationship with them? The answer may cover a range of options. It includes satisfying their needs, problem resolving nature, shows a positive attitude, and the list goes on. In this unending list, connectivity is […]

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E-commerce

Why does an eCommerce Platform need CRM?

To reach your target audience in the highly competitive eCommerce market, your company must find a way to stand out. Understanding your target audience and communicating effectively with them might help your business grow and earn more money. Using a management tool, you can try to collect and analyze data about your clients to make […]

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Miscellaneous

5 Golden Opportunities for Indian Immigrants to Canada in 2022

Increasingly, the Canadian government is making concerted efforts to attract immigrants from all over the world. The country’s immigration system is as diverse as it is versatile and has attracted people from all walks of life. Whether you are a skilled worker, a professional, a business person, or an innovator, Canada has many opportunities open […]