Search engine optimization can go a long way for eCommerce websites. It is a general belief that paid ads, promotion, and marketing is enough to create a successful eCommerce business. It is true that marketing is an essential part of a website but sometimes in pursuit of promotion, sites forget to pay attention to basic […]
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The economy is a scary place right now. You may feel like the safest thing to do with your money is stuff it under your mattress. However, now would be a good time to invest since there are so many opportunities to buy low and watch it grow. But what if you aren’t sure where […]
COVID-19 pandemic has hit many businesses hard. It has brought dramatic loss to the country as well as different entities and investments. Whether your business is small or far much established, the pandemic has left none unhurt. As such, many business owners have long waited for the end of the pandemic. They want to recover […]
Earlier, investors had to preserve the physical certificates of their investment instruments until the world decided to go digital. Now, it has become possible to make and save investments online. This is possible with a Demat Account. It is a short form of dematerialisation and Account allows you to hold all the investments electronically. Having […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
In early human civilization, a brand referred to the distinctive mark given to livestock by their owners. But it’s safe to say branding has changed throughout millennia. A quality brand is now far more than a recognizable logo. It’s an experience. And if you know how to build a positive one, you’ll cultivate faster growth, […]
All over the world, small business owners have found their livelihoods and working practices disrupted by the global Covid-19 pandemic. With whole countries on lockdown and many people required to stay in their homes, it’s not surprising that many businesses have found their custom flagging. However, even with social distancing measures in place, there are […]
Preface I have been often asked about Startup Funding by entrepreneurs. There seems to be a lot of myths surrounding the subject of startup funding. So let me pen down some of my experience of startup funding. Pre-Requisites of Funding Gone are the days where you can get funded based on an idea. In order […]
There are mistakes to avoid with your ecommerce website if you are going to experience success in terms of traffic and sales. If you want to win the game of ecommerce, you will need to avoid these mistakes that I am about to share with you. These mistakes are part of the reasons why so […]
Music is an essential part of life, and it makes everything better. When it comes to YouTube videos, marketing videos, and other digital platforms, adding music gives it a special touch. Unfortunately, you can’t pick any song you want and there are certain rules that apply to use particular songs. Luckily, there’s a workaround for getting non-copyrighted […]