The internet has taken an active role in all aspects of our lives, including reshaping the way we engage in business. The integration of technology into these spheres of life has made it necessary for brands to develop an active online profile, both through social media and by owning a website. In order to succeed […]
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What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Why describe an idea in 1000 words instead of using a suggestive image and send the message you want with half the effort? Even though texts are important, we live in a world which is ruled by visual content. People capture a message better when they see a picture or an infographic, instead of reading […]
Customer intelligence, in short is the process of gathering and analysing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. This gathering of data can be done through various means – feedback, survey, Social Media listening, website tracking, etc. Today with smarter tracking […]
Starting and growing an Etsy shop is difficult work. There are a hundred different things to consider, like photos, SEO, overhead, and labor. For this reason, there are hundreds of articles with tips for beginners. But what is a seller to do when their shop is past the first stages, and their shop is beginning […]
Digital marketing involves the use of digital means, for example, mobile phones, the Internet, and other media to promote products or services. A digital marketing course will help students get proficient at the basics and tools of digital marketing. One can become a pro in digital marketing by implementing its ideas in projects that crave […]
Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]
Automated software and artificial intelligence are rapidly becoming one of the fastest growing industries. As the technology develops and becomes more and more sophisticated and functional, it will start to be introduced to an increased number of industries for various purposes. This means a wealth of new jobs will start to appear across the world, […]
Introduction or What is Wrong With Me? Isn’t it already the time when you finished that resume and applied for a job of your dreams? I know how hard it can be to actually motivate yourself and put maximal efforts into job-seeking when the summer is hot and calling for adventures. Especially, when most of […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]