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Business

How To Best Launch a Small Business From Home

If you have the right business idea and the right plan, you can start a small business from your home. Launching a small business from home is not that different from creating a larger business. The only difference is you won’t have a big budget. Also, it is easier to manage a small business. Here […]

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Social Media & Marketing

Digital Marketing Strategies for Small Business

Marketing strategies have always been the cornerstone for any business, and due to the introduction of online shops to the economic world as we know it today, digital marketing strategies are now becoming the roots of any growing brand. Another main feature business owners should look into investing in is online store development. So whether […]

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Social Media & Marketing

12 Social Media Metrics to Measure Your Success

Having a social media campaign involves more than just posting content. You need to know how many people your campaign reaches and its impact. Specifically, social media metrics can help you track performance and refine your campaigns. But with so many metrics, getting details from all of them may lead to information overload. Moreover, some […]

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Business

Market and grow your business online and liberate yourself from debt

When you are trying to start your business as an entrepreneur, the initial times may seem like forever. The biggest hurdle you will feel is getting yourself that very first business deal. You might wonder where you can begin. As a newbie, you probably have zero connections and people either don’t know about your brand […]

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Feature Story Social Media & Marketing

Social Media Marketing Tips For 2022

Social media gradually crept into our lives until it became the central focus of our lives. Today, almost everyone is on social media, and 7 of 10 Americans have one or more accounts with Facebook, Twitter, Instagram, TikTok, etc., compared to the 5% in 2005. Due to its numerous uses and benefits, businesses started using […]

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Feature Story Social Media & Marketing

Social Media Branding: 10 Actionable Tips

Introduction Social media offers many opportunities to businesses, including brand recognition and forging a consumer-brand relationship. If you are using social media to promote your business, you cannot expect to work with only one social media platform. A strategic branding using social media entails juggling multiple social media channels. This is to ensure that you […]

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E-commerce Feature Story

Marketing For E-commerce: 4 Tips For Success

Undoubtedly, more and more people are resorting online to purchase any products or services they need. It’s true, especially since the ongoing pandemic has forced people to limit their public interaction outside and focus on staying indoors. Ultimately, shoppers who buy their needs from convenience stores or malls have shifted to online consumerism. Thus, as […]

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Business Feature Story Social Media & Marketing

How Does Fear-based Marketing Work

A few fear-based marketing tactics are certainly familiar to you. There’s a reason they’ve been lodged in our heads for so long. People will remember and recall commercials depicting fear better than warm or happy ads or ads with no emotions, according to studies. Fear-based Marketing Is A Contentious Topic They can either perform exceptionally […]

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Business Careers Feature Story

Creative Job Titles For Business Owners 2025

The CEO of a company might refer to oneself as a businessperson using a variety of job titles. The most appropriate one is typically decided by the size of your company, the services it provides. And the organization structures. A good company owner title can give a vital message to prospective customers and partners. It […]

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Business Social Media & Marketing

3 Simple Reasons Why Every Business Should Be Using Social Media

It’s no secret that the world has been changing drastically over the last three decades. Technology and the invention of the internet have connected everyone in ways that could not even be conceived a few short years ago. The changes have proven to be beneficial in enhancing a person’s life. Nobody can argue that the […]