The Master’s in Innovation and Entrepreneurship is designed to provide the tools necessary for business development and entrepreneurship in the contemporary business environment. Individuals who are planning to start a new business venture are provided with the understanding of strategic business management and tools to proactively work in highly uncertain and risky environments. Knowledge of […]
Search: “social media marketing tools”
We found 241 results for your search.
The Coronavirus outbreak is a human tragedy and is harmful to the economy. The government has imposed certain rules and regulations to deal with it quickly, and to safeguard their citizens, and also to limit the harm it is doing to the society. For businessmen, it is like a do or dies situation. At this […]
Lead Nurturing or customer cultivation basically consists of: Identify which leads are prepared to make a purchase. Give them relevant information or educate users who are not yet ready to buy by establishing a personalized relationship with the lead in question through high-quality content, which is conducive to the stage of the purchase cycle in […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
Have you ever given thought to what is the one element in marketing which ties up all the content created and promoted for your business? It is Brand Messaging. Brand Messaging is known to be the underlying message or value proposition which is conveyed with aspects like the language or tonality in your content. Brand […]
As per reports from Bloomberg, 8 out of every 10 entrepreneurs fail within the first 18 months of starting their businesses. According to research, 50 million businesses are formed every year, and 90% of them fail. Out of all the other reasons, lack of proper exposure is the most significant one that causes businesses to […]
All over the world, small business owners have found their livelihoods and working practices disrupted by the global Covid-19 pandemic. With whole countries on lockdown and many people required to stay in their homes, it’s not surprising that many businesses have found their custom flagging. However, even with social distancing measures in place, there are […]
Trying to get more targeted leads for your business? Wondering how to do skilled lead generation online? The internet is a great tool for businesses when it comes to lead generation, so if you’re not making the most of it, you may be missing out. If you take the right approach online you’ll be able […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Hashtags have been in use online since 1988 when they were used on IRC. They first appeared on Twitter in 2007 and have since completely changed the way that social media works. These days you’ll find hashtags being used to great benefit on most major social media sites. Trending hashtags can make a global impact. Remember #metoo […]