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Social Media & Marketing

8 Market Research Tips to Perfect Your Marketing Strategy

Market research can be tough to approach. Not only is it time-consuming, but it can lead us down paths that don’t end up being all that helpful. To avoid this in the future, keep these 8 market research tips in mind. Search the Search Engines and Question Forums When it comes to asking ourselves questions […]

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Social Media & Marketing

6 Reasons Why You Should Personalize Marketing

Personalization has been one of the most underrated strategies that are responsible for changing how we imagine marketing. That said, many businesses struggle to implement it with perfection. Some think personalization just means using the first name in the email salutation; others lose their case by appearing too enthusiastic. But no matter what, customers are […]

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Feature Story Health Social Media & Marketing

Digital Marketing for Dental Clinic – Complete Guide 2021

Intro Digital marketing is crucial for dental clinics in today’s market. If a potential new patient cannot find your practice listed anywhere online, they will likely not follow up to book your services. Your orthodontic marketing practices should include paid digital advertisements, frequently updated social media pages, an optimized website, and resources such as videos […]

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Social Media & Marketing

The Types of Digital Marketing: A Detailed Guide

If there is one buzzword in business today it is digital marketing.  We are all consumers, even without realizing it. When done well you benefit by getting what you want, and you can even be entertained half the time doing it. But if you were to ask the average person what the different kinds of digital […]

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Social Media & Marketing

Actionable Marketing Tips You Must Follow Before Launching an App

Well before an app can be found in the Apple and Google app stores, developers and marketers must take steps to ensure a successful launch. Use these tips to improve the likelihood that your app will gain visibility, draw a favorable response from users, and continue to meet and surpass download goals in the weeks […]

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Feature Story Social Media & Marketing

4 Reasons Digital Marketing Is Important For Your Business

Marketing is an essential part of business. Without it, no business will survive. Marketing refers to activities that a business undertakes to advertise the sale or purchase of a specific product, service, or offer. Marketers determine the strategies to reach their target markets and create advertising strategies. Marketing is the primary way of selling goods […]

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Social Media & Marketing Technology

How Startups are Using Embedded Marketing Techniques Instead of Building Large Internal Marketing Departments

Marketing is a daunting task for every startup since many people are skeptical about purchasing new products. This makes it an expensive investment that takes up a huge share of resources, and many startups barely have enough resources set aside for it. Creating a department dedicated to marketing alone makes it much more expensive. Without […]

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Business Feature Story Social Media & Marketing

Building Your Brand Identity Using Social Media

With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting branded content directly into the online conversation. On social media, the interaction between a business and its target audience […]

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Social Media & Marketing

Digital Marketing Tips for New Businesses

If you have recently started a new business, there are many different strategies and techniques you will have to put into place to drive traffic to your website and stand out from your competitors. This is where digital marketing comes into play. The business landscape has changed. Today, more and more people are doing their […]

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Feature Story Social Media & Marketing

Content Creation Strategies To Grow Your Social Media Performance In 2021

Introduction Social media has gone beyond the typical social networks to marketing platforms. Be it Facebook, Instagram, Twitter, Snapchat, LinkedIn, every social platform has become a key element for marketing. No matter what business you do, social media can boost your performance by driving more customers. When it comes to social media marketing, it’s important […]