The Role of Innovation Accounting in Driving Business Strategy

Have you ever wondered how successful businesses stay ahead of the competition? Well, innovation is often the key, but there’s more to this. You need to ask yourself; how can you measure and track innovation initiatives to ensure they drive your business strategy forward? In this article, we’ll explore the role of innovation accounting in […]

TikTok Marketing For Small Business: 3 Dos And Don’ts

Over the years, TikTok has continued to grow in popularity, making it one of the most sought-after marketing platforms for businesses, brands, and influencers.  As of 2023, there are over one billion active TikTok users worldwide, with 23 million engaging in active shopping and spending about USD 2.5 billion. With these numbers, it’s safe to […]

How to develop successful social media policies for your business?

Social media has become an integral part of modern business, providing a powerful tool for connecting with customers, building brand awareness and driving sales. However, without proper guidelines in place, social media can also be a source of risk and liability for businesses.  Developing a comprehensive social media policy is crucial for ensuring that your […]

Social networks and their possibilities for business

4.70 billion people around the world now use social media which makes up half of the world’s population. These jaw-dropping stats show us how many people have moved onto a digital platform. Everything around us has been digitalized whether social interactions, events, or businesses. Social media has become an indispensable tool for businesses, offering a […]