Search engine optimization (SEO) is a term that describes the searchability of a website on an online search engine like Google. There are several variables that a search engine takes into account when displaying results, and as such, there are multiple strategies to improve a website’s SEO. One such strategy involves improving a website’s off-page […]
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There are many factors that impact SEO performance. Web hosting is a major one. Search engine optimization is one of the pillars of digital marketing. Along with numerous other digital marketing techniques the likes of email marketing, social media management, search engine marketing, and more, SEO creates the foundation for online brand visibility, reputation, and […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
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Advantages of Hiring an SEO Consultant
If you have tried to perform Search Engine Optimization (SEO) on your own, you would agree that it is not only a time-consuming task but it also takes up an intensive amount of effort as well. Optimizing a website yourself requires the domain knowledge and some technical HTML fundamentals. If you are totally new in […]
When you want to be able to grow your business and generate more leads, it can be hard to know where to put your dollars. Half the world will tell you that if you’re not on social media then you’re already dead in the water, whilst the other half will wax lyrical about nothing other […]
If you are looking for a low-risk and effective way to market your product to a wide audience then you are on the right page. Well, you might have heard the term affiliate marketing. Affiliate marketing is nowadays done with the help of Affiliate Software that are specially designed for the purpose. This affiliate software […]
Are you looking for a way to optimize your website for search engines? Do you have an ongoing SEO campaign but can’t track its progress? If your answer is yes, it’s time to integrate an SEO tool into your campaign. Search engine optimization (SEO) is at the core of any successful marketing campaign. Search engines […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
In a 2014 post on T-Sciences, it was revealed that a human brain process images 60,000 times faster than text. After all, we are visual by nature. Which also explains why 80% of marketers use visual content in their social media marketing. In today’s world, that is cluttered with a lot of content, and visual […]
With the recent increase in number of businesses, brands and websites launched for the benefit of people, the competition among local brands has become really tough when it comes to advertising themselves to the viewers or potential customers. While marketing you might have heard about local online marketing, right? Let us understand the term local […]