What exactly does the rise of technology bring? Innovation. And in a business setting, innovation is everything. It’s imperative to get ahead by improving the process of providing services and products. Otherwise, you’ll get swamped by the often-stiff competition. Technology isn’t just necessary to smooth out day-to-day transactions; it will also potentially help any company […]
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Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
When it comes to business, it’s easy to rise above the competition. The bigger and more important challenge is staying on top. You just need to look at Blackberry and Nokia, and how they got overtaken by Apple and Samsung in the smartphone race. It doesn’t matter how fast you get there as long as […]
The tremendous growth and use of the internet have significantly changed the way that business is conducted. There is no better time in history for establishing an entity other than today because of the flexibility offered by the internet to entrepreneurs. However, the convenience to reach approximately 3 billion people, 24 hours a day, 7 […]
As a business, there is no doubt that understanding who your actual and prospective customers are is essential when it comes to drawing up a marketing strategy. Your website is your key tool for engaging with your target audiences. So it makes sense that, when considering web design options, you need to first consider who […]
Magento eCommerce site needs a constant audit to ensure consistency in performance and user experience. Here are some tips to audit your Magento 2 website before you kick off development and immediately after you go live. Magento 2 Website Audit – Pre-development checklist 1. Security policies Make sure that the site security policy in place […]
If you are looking for a low-risk and effective way to market your product to a wide audience then you are on the right page. Well, you might have heard the term affiliate marketing. Affiliate marketing is nowadays done with the help of Affiliate Software that are specially designed for the purpose. This affiliate software […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
In a 2014 post on T-Sciences, it was revealed that a human brain process images 60,000 times faster than text. After all, we are visual by nature. Which also explains why 80% of marketers use visual content in their social media marketing. In today’s world, that is cluttered with a lot of content, and visual […]
Regardless of what industry you’re in, lead generation often feels like a constant battle. From retail sales to consulting services, businesses should be doing everything they can to capture lead information, nurture those leads, and convert them into sales. If you’re in the roofing business, you know just how important it is to build strong […]