Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]
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Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]
With the rise of the Internet, businesses and companies looking to promote their products and services online started searching for the best new method to engage with their audiences. After trying several methods which didn’t seem to be so successful, they decided to give content marketing a chance. And today, content marketing is the world’s […]
What exactly does the rise of technology bring? Innovation. And in a business setting, innovation is everything. It’s imperative to get ahead by improving the process of providing services and products. Otherwise, you’ll get swamped by the often-stiff competition. Technology isn’t just necessary to smooth out day-to-day transactions; it will also potentially help any company […]
Businesses thrive when customers find their product as the answer to their needs and want. But the challenge is, how do you deliver such a message to them if you only got a few seconds to do it? The answer is by using a website explainer video. If you haven’t heard yet, videos are the […]
Facebook is just the beginning of the struggle for recognition and recognition in social media. Learn the principles of building a marketing strategy in social media. 1. Define your goals. You cannot start anything from the beginning without having specific goals. Each marketing activity must be preceded by certain assumptions. What example goals can you […]
So, you started an online business, but for some reason, you aren’t making any money. Unfortunately, there are many reasons why this could have happened. Here are the top reasons why your online business isn’t successful and how you can deal with these mistakes. #1 You Didn’t Have a Plan The worst mistake you could […]
Whether you operate in the B2C or B2B sector, providing your stakeholders with genuine and reliable remote support is of utmost importance. According to Small Biz Genius, 59% of clients state that their customer support expectations are higher now compared to what they were a year ago, with 58% of consumers stating that poor servicing […]