Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]
Introduction Customers are the true asset of every organization. According to you, what is the top requirement for maintaining a healthy relationship with them? The answer may cover a range of options. It includes satisfying their needs, problem resolving nature, shows a positive attitude, and the list goes on. In this unending list, connectivity is […]
Brand‘s goodwill is directly impacted by the success/failure achieved by its franchise partners. Hence, the performance of franchisees matters a lot. Needless to say, not all franchisees are same. They are of both kinds: potential ones and lacking ones. Of course, no brand would like to offer franchise to the latter. When the traits of […]
In today’s day and age, a company’s culture is immensely important. It has become even more crucial in the form of remote work culture as more and more companies are adopting a hybrid work model or a work from home approach. As per a Glassdoor survey, nearly 56% of employees give more importance to a […]
Personalization has been one of the most underrated strategies that are responsible for changing how we imagine marketing. That said, many businesses struggle to implement it with perfection. Some think personalization just means using the first name in the email salutation; others lose their case by appearing too enthusiastic. But no matter what, customers are […]
Chatbots & AI have been a fast-growing piece of technology in recent years. Businesses in various industries are now experiencing the value of using them. This tech is becoming popular every day thanks to its intuitive nature, fast speeds, and convenience. For businesses, chatbots are easing customer engagements. They help in the delivery of vital […]
Learning how to partner your business with others is the first step in establishing a solid networking and sales team. This brief article will share some of the most critical ingredients that will ensure your business’s successful meshing with others for mutual benefit. Keep an open mind This is a crucial ingredient to partnering successfully […]
Search engine optimization or SEO is a topic that never gets old and a vital aspect of every business. Several tactics can help you improve your SEO, from using backlinks, optimizing your site for mobile, keywords, etc. However, many website owners don’t know that social media is also key to SEO success. Social media and […]
Whether your freight business is running low on cash or facing an urgent expense, it can be difficult to find urgent loans and financing opportunities that don’t cost a fortune. While payday loans are available on short notice, their interest rates definitely break the bank. On the other hand, business loans are affordable, but take […]
When it comes to serving customers effectively and efficiently, an omnichannel approach is regarded as the best for more reasons than one – smooth communication, ease of transition, less wait time are just a few. An omnichannel service allows businesses to form a secure communication system for customers to reach however they please. This could […]