Chatbots & AI have been a fast-growing piece of technology in recent years. Businesses in various industries are now experiencing the value of using them. This tech is becoming popular every day thanks to its intuitive nature, fast speeds, and convenience. For businesses, chatbots are easing customer engagements. They help in the delivery of vital […]
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The most appropriate software in your business can reduce admin overheads, increase profit margins, improve effectiveness, and more. Launching a company looks like a scary proposition, and it’s often challenging to understand which software you’ll require. Though there are standard basics, such as accounting software and productivity suites, it’s always better you have a general […]
The world we see today is evolving at a faster pace. From lantern to tube lights, from letters to emails, from carriages to cars, man has found ways to make his life more luxurious, to satiate his desire and lust for more. Gone are the days when one used to spread himself on the roadside […]
Marketing is an essential part of business. Without it, no business will survive. Marketing refers to activities that a business undertakes to advertise the sale or purchase of a specific product, service, or offer. Marketers determine the strategies to reach their target markets and create advertising strategies. Marketing is the primary way of selling goods […]
Digitalization has become a new norm. After the inception of the internet & smartphones, 80% of the world population has become active internet users. There is no wonder if a business adopts digitalization can unlock massive growth. Customer prerequisite of having the things & services available on their taps is the big booster that makes […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]
Cloud-based phone systems continue to revolutionise business communications with tools that allow a business to access a myriad of features. Microsoft has been one of the forerunners in digital technology, creating innovations that empower small and medium enterprises. A new replacement to the traditional telephony from providers and in-house phone systems is the Microsoft Teams […]
Starting a business is not easy and things get more complicated when you want to work in a niche where there is a lot of competition. However, it is possible to be successful even under these circumstances, especially if you invest money in optimizing your business, promoting it, and differentiating it from others. To find […]
If you have recently started a new business, there are many different strategies and techniques you will have to put into place to drive traffic to your website and stand out from your competitors. This is where digital marketing comes into play. The business landscape has changed. Today, more and more people are doing their […]
Amazon is the king of online shopping sites. According to online shopping statistics, an average Amazon Prime member spends $1,400 each year on Amazon. Amazon is a powerful platform with great options to sell your products, and that’s why the competition is tough. If you believe your products will have a hard time gaining proper […]