For some, the very fact that quarantine ends will become a strong motivator and a reason to break out of the cage. Others will feel lost for a very long time. And most likely, both of these types of people will gather in your office very soon, and your task will be to direct them […]
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Are you a business owner looking for ways to expand your customer base? If so, you can’t afford to overlook the importance of learning about who your customers are and what matters to them. Did you know 51% of customers report they won’t do business with a company again after one bad experience? Understanding how to keep […]
In early human civilization, a brand referred to the distinctive mark given to livestock by their owners. But it’s safe to say branding has changed throughout millennia. A quality brand is now far more than a recognizable logo. It’s an experience. And if you know how to build a positive one, you’ll cultivate faster growth, […]
As per reports from Bloomberg, 8 out of every 10 entrepreneurs fail within the first 18 months of starting their businesses. According to research, 50 million businesses are formed every year, and 90% of them fail. Out of all the other reasons, lack of proper exposure is the most significant one that causes businesses to […]
Kudos to you. You’ve developed a new product you know everyone needs, and you’re proud of your accomplishments. You’ve put together a Facebook business page, a business plan, and have attracted a small following. Your friends and family think your new product is spectacular, and they’re sure it’s going to be a hit. The problem […]
Add the COVID-19 pandemic to the mix, and you might be more indecisive than ever on what updates you should make to your business in 2020. You likely have a budget in mind, and you also are probably thinking about timeframes. And you want to make sure you invest in the updates that will give […]
Marketing has been through a lot of eras: from the mass-marketing era to digital marketing, and now data-driven marketing. In the age where data is much easier to collect and cheaper to host, small businesses are busy finding ways to leverage their comprehensive data analysis for the best marketing insights. Big data, surprisingly, is well-suited […]
Have you heard of the Queen of Mean? Nicknamed, “The Queen of Mean”, self-made businesswoman, Leona Helmsley thought she was above the law. However, after disgruntled contractors sued Leona for nonpayment, the IRS began investigating her. Soon the IRS found Leona guilty of Federal income tax evasion, and she had to pay a $7.1 million […]
Are you struggling with small business growth? Are you looking to expand your business, but aren’t sure where to start? Well, this may surprise you, but you should forget about perfecting your product. Even if you have the best product in the world, your small business is doomed to fail if nobody knows about it. […]
In today’s digital marketplace, search engine optimization seems to be a subject that gets on every local business owner’s mind. That’s because most of the customers are making use of internet search engines like Google to discover the brands, products, and services that they need the majority of. However exactly how do you raise search […]