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You might be surprised to learn that Google wasn’t the first Internet search engine. In 1990, McGill University student Alan Emtage created Archie. People used it to find information online. It wasn’t until 1997 that Stanford students Larry Page and Sergey Brin formally registered Google.com. During the intervening years, many search engines appeared on the […]
Storytelling nowadays is not just about narrating a nice backstory to build around your brand. It is now more concerned to creating a picture of your brand in a few words or lines so that it can create the kind of image in the mind of your target audience you really want. That’s why you […]
Launching a successful eCommerce business can be quite challenging. Some estimates peg the failure rate of eCommerce to be over 80%. There are a few reasons why so many businesses fail. Firstly, running an online store requires expertise in several independent functions like supply chain, marketing, technology and accounting. It also requires capital investment in […]
Do you use Instagram? Undoubtedly, the answer will be Yes. In just 8 years, this photo and video-sharing social networking platform has taken the world by storm. Today, almost every individual is there on Instagram, and even businesses too. Instagram, with around 1 billion monthly active users, has opened new doors for brand marketing. And […]
Managing online website traffic is no less complicated than maintaining a smooth flow of cars on busy city streets. Any flaw in traffic management in the real world will cause accidents or congestion. On the virtual platform, it will not rope in a satisfactory number of viewers. Here are ten ways, which can help in […]
How to market yourself? Free and easy-to-use blogging and guest posting software turned the Internet into an accessible platform for everyone. However, it’s not enough to bombard your readers with advertising messages to use it. The most successful way of forming a loyal audience on the Web, is to create useful content, that readers will […]
In this era of popular social media platforms on the web, individual professionals as well as companies promote business online using various social media platforms. Here is a list of social media guidelines that business owners can use and implant in their social media approach to make sure that their business presence on social media […]
SEO has turned into a must-have for every business, and small business is no different either. Hiring the services of an SEO company to help a small business to rank high in Google and other search engines are likely to be a challenging task. That is akin to taking an old vehicle to a mechanic […]
Today, Facebook has become a platform on which people have been promoting the business more than focusing on the social media stuff. It has become a platform of opportunity for the startups and it creates faster awareness about something new in the market. Show all the big companies MNCs and the startup’s page can be […]
More than 3 million pieces of contents are published every day online. People find and see hundreds to thousands of content headlines which they choose to click, read and share with everyone else. With so much content pieces going out every day, being noticeable can be quite difficult. However, as a content marketer, you only […]