Being an ambitious entrepreneur and bootstrapping a viable business, it’s imperative for you to be equipped with a comprehensive understanding and knowledge of the fundamental variables that play a pivotal role in determining both the internal and external environmental conditions congenial for your business. These help you in enhancing your business potentials, drive significant revenue […]
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We live in a time when most things happen online. Companies that have understood the importance of the Internet have long been doing business on the World Wide Web and using its benefits. They have accepted the Internet as a basic channel for generating qualified contacts, as it provides many opportunities for business expansion. In […]
Businesses across the globe always aim to offer closest to what customers want. They design for the markets where their product is the correct market-demand fit. So finding that right fit has been the game, always. There are multiple ways of knowing what customers want. From interviews to questionnaires. But, customisation is an out of […]
You probably might have read hundreds of articles greeting you with how awful this ‘new world’ is. I will save you on that and quickly come to the topic that we will be discussing. Here’s a question for you. People buy essentials like masks, sanitizers, medicines, groceries, etc. But do they purchase the ‘usual’ stuff? […]
Have you ever put on a pair of shoes that are a tad too small? Or have you ever put on a pair of narrow heels that make your feet ache until you get to take them off after your workday? Poorly fitting shoes can exasperate foot pain and its causes. 77 percent of people say […]
Are you looking to give your business a boost? There are many improvements you can make to keep your business strong and help it flourish. The following three ideas may be just what you’re looking for to take your business to the next level. Invest in Technology First, these days, it’s critical to invest in […]
Over the years, TikTok has continued to grow in popularity, making it one of the most sought-after marketing platforms for businesses, brands, and influencers. With these numbers, it’s safe to say that TikTok no longer needs to prove its legitimacy in providing engagement and collaboration opportunities between businesses and their target market. However, with its […]
Video is here to stay as the leading marketing strategy for numerous businesses. It is an effective widespread, and popular method of content that many prefer using. You will find many videos posted on Instagram, Facebook, and other social media platforms. Videos convey information faster, especially to those who are lazy to browse through written […]
B2B software companies face increasing competition in today’s fast-paced business world. With so many businesses vying for attention, it’s critical to have a marketing strategy that distinguishes you from the competition. While many businesses attempt to handle marketing in-house, the unique challenges of B2B software require the specialized expertise found in a global B2B software […]
As a business owner, if you think that a company’s brand is limited to its name and logo, then you are highly mistaken. A brand is more than just the company’s mere name and logo. It represents the sum total of the experiences that customers have while dealing with your company. The name and logo […]