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Feature Story Technology

Data, Analytics, Algorithms But What About Humans? Why Your Marketing Needs to Go Beyond Numbers and Be About Connection

As the competition heats up in the business landscape, more and more companies are realizing they need a personalized approach toward acquiring and retaining customers. This requires data, but building the human connection is about more than just numbers. Humans are necessary to glean important insights or patterns that are crucial to a personalized approach. […]

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Feature Story Social Media & Marketing

How to Plan for a Dental Marketing Budget

Marketing is important for many fields of work. But for dentists, it can be game-changing. If you own a small business, investing in dental internet marketing can help you reach more people, and it will increase your revenue. But the main question is how much to spend on marketing? What is the budget you should […]

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Feature Story Technology

Where should you Invest Your money for Better ROI? Google Ads or Facebook Ads?

For a long time, individuals and marketing teams have been confused regarding investing in either Google Ads or Facebook Ads. They question which one of these would work better in terms of generating higher ROI. As a digital lead generation agency, our very simple to-point answer to this query is, it depends. Both of these […]

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Social Media & Marketing

An entrepreneurial guide to Marketing Funnel

Marketing Funnel has got a pivotal role to improve business sales. It gives you a roadmap to turn your prospects into loyal consumers. Nowadays, consumers are well informed, empowered, and connected. Hence, it is essential to understand the marketing funnel to grow leads and improvise conversions. About 68% of businesses have not yet figured out […]

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Feature Story Social Media & Marketing

How Can Social Media Marketing Affect Your Business?

Every individual has some social media platform. The new technology has made it easy for customers to buy products or services online. Though many people only go for the online option as it’s quite easy and accessible. But how can this factor affect the business? Most business has turned their stores online. Though you can […]

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Business Feature Story Social Media & Marketing

How Does Fear-based Marketing Work

A few fear-based marketing tactics are certainly familiar to you. There’s a reason they’ve been lodged in our heads for so long. People will remember and recall commercials depicting fear better than warm or happy ads or ads with no emotions, according to studies. Fear-based Marketing Is A Contentious Topic They can either perform exceptionally […]

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Business Social Media & Marketing

8 Digital Marketing Best Practices For 2024

2024 will be a banner year for digital marketing. Between search engine marketing, Facebook advertising and display advertising, budgets will reach all-time highs. The coming storm of voice search, augmented reality and virtual reality marketing will only add to that. If your business is going to stand a chance of getting positive ROI from its […]

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Business SEO Social Media & Marketing

How to Use Influencer Marketing for SEO Backlinks: A Guide for Improving Search Rankings

Influencer marketing, whether through web publishers or social media influencers, can greatly impact brand awareness and product promotion through SEO backlinks. Increasing awareness through influencer marketing can greatly benefit your SEO strategy. By leveraging influencers, you can enhance your SEO efforts, content marketing, and social media campaigns. Learn how to use influencer marketing to boost […]

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Feature Story Social Media & Marketing

7 Deadly Digital Marketing Mistakes and How to Avoid Them

In the business world, when many entrepreneurs launch their very own startups, they may feel excited. Most probably, that’s because they’re unprepared for properly marketing it, they don’t have much knowledge of marketing (traditional & non-traditional), don’t have business experience. This is what the best digital marketing companies would advise to you. When you enter […]

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Business Social Media & Marketing

8 tips to prepare a successful Inbound Marketing strategy

Regardless of whether you are an entrepreneur, a SME or a large company, to start an effective internet strategy without wasting your marketing budget, you must first have a clear understanding of what we can achieve starting with the construction of a strategy with measurable and real objectives. before taking action However, often, many of […]