AI: A Double-Edged Sword? Understanding the Pros and Cons

The field of artificial intelligence has attracted creativity from all over the world and promised to have seemingly no insights over the years. From self-driving cars to personalized scene directions, artificial intelligence is making a difference in our daily lives and has been changing things for a long time. But the higher the AI, the […]

Uses of Artificial Intelligence in Healthcare

Artificial intelligence has revolutionized most if not all sectors and the healthcare industry has not been left behind. Powered by machine learning algorithms to train computer systems to think, act, and make decisions like humans, AI in the healthcare industry is being applied to transform the patient experience, clinical practice, diagnosis, treatment, resource management, and […]

Aircon Chemical Cleaning: What Are The Benefits & When Is It Needed?

Aircon chemical cleaning or chemical servicing is a comprehensive cleaning and maintenance process for air conditioning systems. It uses chemical cleaning agents to thoroughly clean the various components of the air conditioning system, including the evaporator coil, condenser coil, blower fan, and drainage system. During the chemical cleaning, the air conditioning unit is dismantled, and […]

From a Helping Hand to a Helping Belt: 5 Tech Aids That Combat Visual Impairment

Over 216 million people suffer from some form of visual impairment across the globe. With a further 36 million now registered blind, accessing the world to its full potential can be tricky, especially without sufficient aid. Did you know that over 80% of global visual impairment can be significantly enhanced by technological aids? As tech […]

Asking Facebook Ads Experts: What is Your Most Successful Campaign & What Ad Type Was Used

Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]

The Ultimate Guide to Successfully Launching A B2B SEO Campaign

Few marketing methods get as much attention as search engine optimization (SEO). This highly effective method can generate tons of online traffic with comparatively low marketing spend, which is why it’s so appealing to newer or smaller businesses that don’t have enterprise marketing budgets. In an increasingly competitive environment, SEO is a vital tool to […]