Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
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Social media has become part of everyone’s lives nowadays. Whether you prefer Instagram or Facebook to check what’s new, it is inevitable to not spend at least an hour every day on social media. While written content might be interesting, there are many persons who prefer visual content. Instead of spending a couple of minutes […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
Always listen first before you speak – It is something we have been taught while growing up. As individuals are trained to understand the importance of active listening and thoughtful communication, brands do not always have the strategies or tools to do so at scale. When you are running any business, it is necessary to […]
Running a social media business page has become an extremely important, inevitable part of any company’s business strategy. Regardless of the size of the business you’re running, and the impact you have on the market, you need to appear on major social media and ensure your presence is noted by as many people as possible. […]
Today, mobile applications are prevailing the businesses world in a way that the revenue earned is skyrocketing with each passing day. There is a huge demand for using mobile apps most of the users spend 9% more time browsing the apps in their mobiles compared to websites. The fact that the mobile app development industry […]
Voice search is the buzz word these days in the search engine industry and among all SEO and digital marketers.This advanced technology lets us search by communicating verbally with the search engines. With numerous Internet-enabled devices in the market, voice-based searches are becoming increasingly popular day by day. Many of the recent studies forecasted that […]
When it comes to Intellectual Property (which we will refer to as “IP” in the future) there is a lot of law surrounding it. These issues every business is guaranteed to encounter at some point. This stands true especially when engaging with customers through social media. Many businesses rely on copying and pasting internet content […]
Snapchat, Instagram, WhatsApp, Facebook, SocialStar and now YouTube – every channel of social media is coming up with its own versions of Stories or content that disappears 24 hours after you post them online. This goes a long way to show that social media is gradually taking over a large portion of our lives, making […]