Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]
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A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
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How Does SEO Marketing Work?
With the evolution of the Internet and digital media platforms, everyone and everything is going digital. Business organizations have started using digital strategies to market their products and services. Marketing that is done using digital channels is referred to as digital marketing. Digital marketing includes several online marketing strategies and one among them is SEO […]
It is famously said ‘money is in the list’ and as a business owner or digital marketer working on your client’s project you would constantly be looking out for new ways to build your mailing list. Traditionally most businesses would use their static forms on their websites to build email lists. Though rewarding this strategy […]
There are no second thoughts that the more web users have by your side, the more quality traffic and leads sales you will have. What frequently comes after clients on a business’ list of things to get? More movement to their site. There are numerous ways you can expand traffic on your site, and in […]
A good website is always a priority for any business to grow its ROI. Good website includes all the features and functionality a visitor is looking for. If a website consists all details about the business and its working procedure, chances of driving visitors are very high. Visitors always look for a website that is […]
A small business firm requires a competent website marketing strategy! Today, the internet has significantly modified the way the majority of businesses are creating and promoting their brands. Also, customers today want to engage with brands online and then arrive at a purchasing decision. Based on a study by Business Insider, about 40% of the […]
When many of us think of advertising and marketing, we often think of television commercials. After all, these intermissions during our favorite shows are one of the main ways we’ve been getting our daily dose of marketing for decades. Now, though, this landscape is changing. After all, as technology changes, the way we watch TV […]
Marketing is essential for a modern business to stand out from the competition, and with everyone shouting to be heard, effective marketing is one way to show what makes a business unique.Marketing techniques vary, and what works best is different for each business. However, there are some universal marketing rules that are good to follow […]