If you don’t harness the power of social media to increase brand awareness, you’re passing up tons of engagement and conversion opportunities. The catch is that getting your target audience to know who your brand is and stay top of mind among prospects can be a tough nut to crack. Fortunately, there are actionable social […]
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We’re in an unprecedented time with the accessibility and volume of data we can retrieve, especially with the prevalence of IoT devices. But data is only as good as what can be processed and the speed of computing devices. All computer devices technologies have limitations related to the speed of electron motion, which is impacted […]
M-commerce controls 73% of the global e-commerce market share, and over the last six months, 79% of people used their mobile devices for online purchases. The unabated growth of this sector was well captured by Thomas Husson, Vice President, and Principal Analyst at Forrester Research when he mentioned: “Mobile is becoming not only the new […]
The name implies that a multi-vendor marketplace or store is an eCommerce shopping platform that allows multiple vendors to take part and sell their niche products in one place. It is a huge online store with numerous small vendors’ shops that individual vendors run. zCart multi-vendor e-commerce marketplace application a PHP script based on the […]
Successful companies emphasize timely and regular assessment of employee performance to ensure that the business is meeting its goals. That’s because employee performance is directly linked with the productivity of a business, in terms of both revenue and profits. However, some businesses have a difficult time identifying the right performance KPIs to measure their employees’ […]
Running an e-commerce store can be challenging, especially when there are plenty of competitors in the digital sphere. While it can be tough to be a business owner, you need to look for ways to overtake the competition and get as many customers as you can. When it comes to bringing prospects to your e-commerce […]
It can be challenging to rebrand your company when your target audience is already familiar with your products and services. Furthermore, changing your image may boost your visibility or harm your current performance. Hence, hiring a brand design agency may be an excellent idea to assist you during your transition. Here are some ways they […]
Let’s start with a simple question. Are you more likely to buy a product if it’s recommended to you by a friend or seen from a random ad? In the 20th century, traditional ads were the driving force of how businesses grew. And that thought continues to this day. But can ads ever become a […]
Marketing automation is now a crucial part of digital marketing. The shift to digital operations, affordability, and effectiveness make it a popular choice. Automated campaigns achieve various goals efficiently. They’re easier to edit and iterate upon; They scale well to large audience sizes; And they’re personalized to the end user. In short, automation makes marketing […]
Influencer marketing, whether through web publishers or social media influencers, can greatly impact brand awareness and product promotion through SEO backlinks. Increasing awareness through influencer marketing can greatly benefit your SEO strategy. By leveraging influencers, you can enhance your SEO efforts, content marketing, and social media campaigns. Learn how to use influencer marketing to boost […]