Social media has come a long way. It’s everywhere. It’s inevitable. It’s powerful, and it’s here to stay. Everyone has witnessed brands shift to online in 2020, and it will continue to grow into a powerful marketing strategy every business should utilize this year. Considering that around 3.8 billion people–about half of the world’s population, […]
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Choosing the IT model is a tremendously important decision as it will have an extensive impact on your organization. Numerous business owners have switched to cloud platforms from traditional IT infrastructure. Cloud computing has many advantages over the traditional one: it’s reliable, scalable, cost-effective, and more reliable. Cloud has become a new normal for storing […]
Ever since its inception, mobile communication technology has transformed the human lifestyle. It has become an inseparable part of people throughout the globe. It enables one to be constantly in touch with family, loved ones, business associates, etcetera not only via wireless communication but also through various channels using mobile internet. The next generation of […]
Joining Bain and Company, one of the largest and prestigious management consultancies, is every fresh graduate’s dream. So, you would have to do a lot to land the interview, let alone get the job. And the interview itself is another thing. But don’t lose hope, just yet. If you have the determination and prepare well, […]
The Master’s in Innovation and Entrepreneurship is designed to provide the tools necessary for business development and entrepreneurship in the contemporary business environment. Individuals who are planning to start a new business venture are provided with the understanding of strategic business management and tools to proactively work in highly uncertain and risky environments. Knowledge of […]
If you work with a small to medium-size business (SMB), pay attention to this information. Here are five expensive mistakes you don’t want to make. As you grow, make sure you mitigate the chances of these issues killing your business. No matter your budget, there are suggestions here that could help you. Plus, this advice […]
Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]
Preface I have been often asked about Startup Funding by entrepreneurs. There seems to be a lot of myths surrounding the subject of startup funding. So let me pen down some of my experience of startup funding. Pre-Requisites of Funding Gone are the days where you can get funded based on an idea. In order […]
The state of LinkedIn in 2020: LinkedIn is one of the most recognized “social media” brands around the globe. It is the biggest gig for professional networking on the internet. After its inception in 2002, today, the LinkedIn family has over 675 million total users. Out of that 675 million, close to 46.97% of users […]