Type has long been a branding tool. Some of the earliest trademarks that were introduced by such brands like Stella Artois and Twinings Tea feature logos that employ a piece of typography as a central design element. Twinings Tea has used the same logo for over 227 years. Can you believe it? Typography has the […]
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Do you own a company? If the answer is yes, then you need a substantial online following. The reason is, it will help you build up your brand image and ultimately boost conversion rates. Today, there are multiple channels that one can use for increasing audience size, including social networks, digital advertising, and digital marketing […]
Every business should include a social media strategy in its marketing plan. No matter what goods or services you are selling, consumers and businesses alike will research your digital profile. Engaging social media posts are a proven way to control your message, broaden your reach, and target your ideal customer. However, social media is far […]
The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
Startups in the realms of big data, artificial intelligence, edge computing and voice recognition showed great promise last year, as did remote healthcare providers and education services. While these domains might be up and coming, the often fragmented nature of ambitious startups – creative, but time-starved—has stayed consistent over the years. However, founders and entrepreneurs […]
Magento has had a lasting impact on the e-commerce landscape like no other system. Thanks to a wide range of marketing functionalities, an open source code base and a boundless, active community, the system experienced rapid global distribution in its early years. Let’s discuss the factors behind determining Magento pricing and costs. Licence costs of […]
It’s worrying that over 80 percent of Americans are living paycheck to paycheck. In fact, only 40 percent of people could even afford to pay $1,000 in an emergency. That’s why the pandemic that has swept across the world is causing many Americans with troubling finances even worse problems. If you’re already in debt and struggling, less […]
According to scientists, the human eye can see millions of different colors. All of those colors in all of the variations create our world. We use colors to distinguish, to beautify, and to communicate. Each color depicts a meaning and can evoke different emotions. The use of color in advertising is a crucial element. What colors […]
COVID-19 has already hit every sector of the economy from production to markets. The pandemic has reached almost all countries, forcing most of them to remain in lockdown. The economic impact will significantly depend on how the public reacts to the current situation. As the virus spread across the continents, the world is witnessing a […]
Colours play an important role in attracting customers. People tend to make judgment subconsciously and in turn purchase products based on their physical appearance. Colours have a stronger bearing on customers than the design and quality. Therefore, packaging plays an important role in the branding and marketing of the product. If you have a specific […]