Instagram, largely popular as a photo sharing app has become one of the most loved apps by the internet users. Be it the aesthetic, or the kind of engagement that the platform provides. Users simply spend a lot of their time scrolling through the content created on the platform, making it only essential for brands […]
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M-commerce controls 73% of the global e-commerce market share, and over the last six months, 79% of people used their mobile devices for online purchases. The unabated growth of this sector was well captured by Thomas Husson, Vice President, and Principal Analyst at Forrester Research when he mentioned: “Mobile is becoming not only the new […]
The use of LinkedIn is an essential tool for B2B marketing. With the help of LinkedIn B2B marketing, an organization can showcase its business to potential consumers, find new business partners, hire efficient employees. For B2B marketing, social media is the most famous means. LinkedIn is an effective social media platform for B2B marketing that […]
As the name suggests, the landing page is the place where a visitor “lands” after clicking your link. Technically, it could be for anything—a blog post, a product page, a home page. But, usually, especially if we’re talking about a marketing landing page, it needs a clear purpose. The landing page is there to convert […]
A well-designed home page is vital in the world of e-commerce. Not only should the page be engaging, but it should be informative. To do this and to do it well requires certain elements drawing on subliminal, SEO and design principles. What’s more, these mechanisms need to relay to visitors who you are and what […]
Strategies to develop your brand with emails Earning the trust of your customers is not an easy task, but you can still find a way out. First of all, it is worth increasing your brand awareness, which will become the basis for cooperation in the future. You can turn your ideas into reality in different […]
Marketing Funnel has got a pivotal role to improve business sales. It gives you a roadmap to turn your prospects into loyal consumers. Nowadays, consumers are well informed, empowered, and connected. Hence, it is essential to understand the marketing funnel to grow leads and improvise conversions. About 68% of businesses have not yet figured out […]
When you are running a local business, it is always important to find more customers, that would bring you enough income. However, when you are only about to start your store, you would probably experience using a competition based pricing strategy, which might become your main helper in gaining enough loyal buyers. Today, we are […]
Marketing strategies have always been the cornerstone for any business, and due to the introduction of online shops to the economic world as we know it today, digital marketing strategies are now becoming the roots of any growing brand. Another main feature business owners should look into investing in is online store development. So whether […]
The last three years have presented a lot of difficulties for the world that need to be learned to quickly overcome to stay afloat. Many businesses are able to quickly adapt to current circumstances, which allows them not to face bankruptcy or a close-down. No one can predict when the global pandemic will end. In […]