5 Reasons Promotional Products Remain Relevant in Global Marketing in 2018 and Beyond

A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]

What is Single Customer View in Marketing?

Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]

Influencer Marketing vs. Content Marketing: Choose the Right One for You

In today’s competitive environment content writing is probably the most cost-effective method to generating brand awareness for you. According to statista.com Content marketing alone is going to generate revenues of $300 billion this year.  Now that we know about its potential one question that bothers us is whether content marketing or influencer marketing are the […]