Marketing is an integral part of any business and e-commerce isn’t an exception. It helps you reach your target audience, thus making more sales in the process. You have to market for you to gain customers.
For best results, you have to understand how the marketing world runs. You should try out different marketing tips. Unfortunately, not everyone who is running a business knows how to market themselves.
Thus, if you fall under this category, it’s vital to seek expert help. There are several marketing agencies today. Depending on where you are from, you can opt for one near you. The best part about these agencies is that they provide marketing services to both large and small businesses.
For instance, Milwaukee marketing agencies are doing an excellent job in helping clients create successful marketing strategies. They offer a variety of different business models that suit various clients. Additionally, they provide the necessary tools to help you in your marketing journey.
Now, let’s get straight to the 3 best digital marketing strategies for your e-commerce store.
1. Use Social Media
Social media is a huge part of our world today. Online marketers benefit a lot from social media. You get to convert visitors to interested followers, and then they eventually turn into paying clients. There are several social media platforms. The ones you choose would depend on the nature of your business and who your target audience is.
Before settling for any platform, look at the demographics. Where do your clients love hanging the most?
Females between 20 to 25 years have different needs from women of around 40 to 50 years. Also, they likely prefer different social networks. Use Sprout Social to have an in-depth look at where your customers are.
Knowing their whereabouts would assist you in making informed decisions.
To keep your work easier, you can share user-generated content. For instance, if you are running a clothes store, come up with a hashtag. Encourage your customers to tag your brand every time they wear your piece.
Sharing user-generated content helps in building trust and loyalty among customers.
You should also develop a social media calendar. A social media calendar assists you plan for the content you will create and post. Include elements like videos and pictures about your product.
Schedule posts for different days and the various social platforms. For example, every Wednesday, you can post videos on your Instagram. Or, every Monday, post a picture with a caption on Facebook.
Amidst the planning, figure out the content that your audience relates to most. This will help you optimize your content and maximize profits. Also, it helps you in staying consistent and balancing your marketing activities.
Let’s look at some ways you can leverage these platforms.
- Facebook – Facebook is a powerful marketing tool. Start with Facebook ads. Don’t forget to promote your Facebook page and post regularly.
- Instagram – switch your Instagram account to a business profile. You can post product teasers that may prompt users to buy your products. Don’t also forget to invest in Instagram ads, as they ensure you reach a larger audience.
- Pinterest – Pinterest allows all e-commerce retailers to showcase the images of their products. It’s the second-highest source of traffic for e-commerce sites on Shopify. It’s excellent in gaining traffic to your e-commerce store. Consumers can easily love a pin, save it, and plan for a purchase.
- YouTube- YouTube is a video platform that has around 1.5 billion users. According to Statista, it’s the second most visited social site as of July 2021. It’s a perfect place to build your brand and generate leads. Use this platform to add valuable content that will benefit your target audience. Add content like product reviews, explainer videos, and new product announcements.
It takes time to build a following and see any return on investment in social media. However, a consistent online presence is essential in gaining organic engagement and acquiring more conversions.
2. Optimize Email Campaigns
Email campaigns are a crucial part of a marketing strategy. Here are some of the ways to use emails to attract clients and make sales and conversions.
Welcome Emails
A welcome email helps in creating a relationship between your brand and the customers. It’s likely to make the email subscribers purchase your products in the future.
Provide Tips and Relevant information
Providing tips and relevant information without forcing them to engage is an excellent way of building trust. Reading interesting and valuable tips would always keep your brand on top of their mind.
Send Coupons and Discounts
Coupons and discounts are an excellent way to make your customer engage in purchasing. Every once in a while, send such emails their way. This motivates them and incentivizes their purchases.
Request for Feedback
Feedback would help your customers feel involved when interacting with your product. The feedback you get will help you improve your services and the quality of your products.
Take Advantage of Wishlist Reminders
Your customer wishlist is an untapped resource. Remind them about price drops, low stock notices, and birthday wishes. It’s an excellent way to get in your customers’ minds, who may, in turn, make a purchase.
3. Incorporate SEO
SEO is excellent in driving sales. Its results are not always instant. Nonetheless, if you aspire to future and long-term growth, this is the path you should follow. SEO on your e-commerce website entails lots of things.
Sometimes it can be hard to incorporate the right SEO strategies. Thus, you can always seek services from an SEO agency. SEO agencies offer search engine optimization to different clients and assist them to improve their visibility online. They use different strategies to achieve this.
But if you want to try SEO for yourself first, here are some of the best SEO strategies:
Choose the Right Keywords
When you rank for the right keyword, you will get new traffic and increase your audience. The result is more sales.
Update Old Content
Content is essential in e-commerce marketing. Don’t expect the content published in 2012 to have the same value as the one for 2021. Thus, you need to replace your content with the relevant data. Be up to date with the current trends.
Updating the content also entails changing the titles and coming up with better ones. Your blog titles should be enticing enough and encourage one to read. Use a blog title generator for best results. It helps you make sure that your titles are eye-catching and impactful to your target audience.
Create More Pages
Each webpage should have at least 2000 words, on average. Also, you can research your competitor’s pages using page counters. Check on the 5 top results, look for which pages they rank for, and the approximate number of words they have on each page.
Examples of pages you can create are landing pages, homepages, and contact pages. You can even dedicate a whole new page for new products on your online store.
Final Takeaway
If you want to gain sales for your e-commerce store, you have to market. Marketing is an essential tool to inform people you exist. It’s a great way of reminding customers of the services that you provide.
There are tons of marketing tips you can employ when it comes to business. The above are just a few to get you started.
Happy marketing!
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