12 tips to follow if you want to make your artist website work perfectly!

artist website

If desires, dreams, hobbies, interests, and talents come first in your life, if the things you create inspire people, then you are definitely an artist! And if you want to make money with your talents and skills, then you need the quality website. An artists website is a digital portray of artworks, biography, projects that artist pursued. By acting as the gallery of mere art, it offers space for art lovers and people interested in buying works of art to have a closer look at the artist, their world, and their unique vision of the art.

Today, there is no better way to promote yourself, your product, service, idea.

Now we will give you some tips on how to create an artist’s website to get the best of it!

Meet the artist templates from Weblium – it’s time for you to get inspired!

1. Make a statement

The first thing a visitor should see on your site is your name (your brand) and your unique offer. A couple of creative lines in the header of the site are enough.

Also, pay attention to your logo. You should focus on professional graphics when implementing logo design.

Make sure you send a message to the audience about your style of art through the style of the title.

2. Bright visual demonstration

We quickly and easily recognize and understand visual images. Show your most spectacular photos, animation, graphics or videos. Choose your best-selling material and give it a central place on the main page of the site.

3. Short positive description

A long text next to a spectacular visual demonstration distracts from the demonstration itself. The goal is that a visitor can quickly understand what he saw, without losing the graphic content from his sight.

The effect of the short description will increase if it indicates the positive quality or some properties of your products/services/ideas.

4. Artwork Details

This information, most often, is very important for site visitors.

Having an idea of your talent and style, they may be interested in completing an online order.

We recommend that you add all the necessary details to your works, namely:

  • Title of the work;
  • Sizes;
  • Price;
  • Year of creation;
  • Availability.

This info will help your site increase the popularity of Google searches. Once Google recognizes your site, it will also be shown as recommended by Google.

5. About me

Briefly tell about yourself, about your style, about famous people who influenced your work, famous people you worked with, create a list of your achievements and awards.

6. Make an order button

If you will be able to create a wow effect, you can encourage a visitor to buy your art instantly.

So do everything to help him to do that!

The «make an order» button should be clearly visible and located next to the offer, and all relevant payment options should be included.

7. Testimonials

Seller’s promises supported with nothing won’t work: there is no better argument that your work is worth attention than the approval of the person who had already bought it. 

8. Description of benefits

If the visitor is already interested in your proposal, give him the rest.

You can even combine the description section with the testimonials, add customers’ photos you’re your works.

9. News block

Keep your fans up to date with the latest news on the website.

Any information related to your life can catch the attention of the site visitor. The more often this section is updated, the more traffic you will get. Combined with a newsletter or pop-up, a news block is a great way to retain new visitors.

10. Upcoming events

If you plan to have an exhibition, presentation or a show, your fans should know about it.

The description should contain information about the place and time of the event, and a summary. It’s a good idea to add a «buy tickets online» here.

11. Social networks buttons

Unique offers always attract people, and your communities in social networks will certainly confirm this. You can increase your brand’s popularity by adding feeds from your favorite social networks into your website (or at least adding social buttons).

Visitors who find you through social networks will see that you have a website, and they will be able to subscribe to you on social networks. Thus, you harmoniously complement and strengthen your online presence.

12. Feedback form

A feedback form increases the probability that the media, organizers, partners, and advertisers will contact the artist’s manager. You can add your Skype, Twitter, Viber, etc., as well as an email address on the website. It’s a good idea to place contact information in the header and footer of the website, as well as create popups with a convincing CTAs.


How shall I put together my website as an artist?

Think about the outline of your website where you can exhibit your artworks, to have about section sharing your background and the artistic story behind it, to include a contact form for inquiries, a section for updates, or a blog with news and a link to social media platforms you are active in.

Will the ecommerce functionality have to be introduced on my website?

There are however different factors which have to be considered. If you want to market your works to the consumer market, there is no better way to do that than to give them an online store. If you are into selling though galleries or other retail platforms, this may not be vital.

How do I ensure my artwork is not only protected, but also saved from being copied or stolen on my website?

To protect photos and artwork from copy, paste, and download, one can implement the features, such as watermarking photos, disabling right-click saving of low-resolution images, using high-resolution content, and adding copyright notices. Also, ponder if it is necessary to run DRM (Digital Rights Management) tools.

What website CMS (content management system) offers the features I need?

In the art field, available website options include WordPress, Squarespace, Wix, and Shopify. Decide on the particular platform that possibly fits your technical skills, the budget, and works best for your customization needs.

How can I generate enough traffic to my website art in particular?

Present your artwork on social media using platforms such as Instagram, Facebook, or Twitter, join online communities or forums for artists, find ways to optimize your website for search engines (SEO) and involve other artists or influencers in marketing your artwork, and also consider online ads.

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