Your Ultimate Guide to Passive Storage Investing

Passive Storage Investing

Over the last decade, the self-storage industry has established itself as a relatively risk-free and lucrative one. It is as recession-proof as any industry can be and provides a stable cash flow. The nature of this particular industry is cyclic as there will always be a need for storage spaces by individuals, families, institutions, offices, and businesses.

When an area or locality experiences economic growth, redevelopment inevitably follows, and, while such changes in the economic environment might pose a threat to other ventures, self-storage facilities only increase in demand as a result. The immense variety present in the financing and engagement levels of those in the self-storage business also makes it a very approachable investment option. You can choose to make it your primary mode of income, or you can use it to earn some decent money on the side. 

Investing in self-storage passively can be a particularly striking way of diversifying your real estate investments, or, if you are starting on a new career, a fantastic way of dipping your feet into the pond. We bet you’re curious about what exactly passive investing is and how you can do it. Read on to learn how to invest in self-storage. 

Passive Investing: What Is It?

Passive investing is a time-tested investment strategy. This type of investing trusts certain inevitabilities in the market and believes in infrequent dealings and observing trends passively. This strategy is often referred to as the “Buy and Hold” strategy because, more often than not, it is a long-term investment.

If you dislike dedicating hours to micromanaging your financial dealing, passive investing is for you.

While the concept sounds great in theory, it is also backed up by research spanning decades.

Passive investing, when done right, can give higher returns than active investments. There are also plenty of self-storage investment opportunities for you to choose from, which only makes it more exciting as an investment venture.

How to Invest in Self-Storage


First, you must decide what type of self-storage units you want to base your business on. There are a few common varieties of self-storage units that are popular choices; namely, these include drive-up units, climate-controlled or non-climate-controlled indoor storage, vehicle storage units, and mobile units. 

  • Drive-up units are usually ones located on road fronts. They maximize accessibility and so are excellent for customers who frequently need to access their units.
  • Climate-controlled units are often used by specialized clients, such as museums preserving antiques, whose goods need temperature regulation. 
  • Non-climate controlled indoor units are used by individuals or businesses looking to store valuables.
  • Vehicle storage units are used to store vehicles ranging from boats and trucks to motorbikes and jet skis. If you own a lot of space to build on, it is a good idea to consider investing in vehicular storage units.
  • Mobile units are smaller spaces that are portable and can be transported to customers when requested.

Now that you have just scratched the surface of the diversity presented to you as an investor in the self-storage business, you can follow up on it and make a decision on which type of storage unit business you want to run. 

Like with any other investment, to do this successfully, the key is market research. Let’s get into more depth about the role of research in the next facet of Passive Storage Investing.

How to find the best self-storage investment opportunities

The answer to the question “how do you invest in self-storage?” does not necessarily entail any one secret formula. There are multiple ways to invest in self-storage. If you are new to investing, it might be a good idea to seek the help of industry professionals like 

If you are looking to handle the entire matter by yourself, you must first collect data about the gross income and gross age group demographics. Generally, this might mean you find a location where there are many mid- to high-wage earners and plenty of individuals aged between 35 to 50 in the direct vicinity of where you would base your operations.

If, on the other hand, the results do not show a high concentration of your target demographic, it would be wise to look for other prospective sites. 

You can also find out how much your competition is paying to rent or lease their properties to ensure you get the best deals. By implementing a mix of these strategies, you can devise a business plan that can significantly project your self-storage passive income figures.

Once you have decided upon a site, you need to look over your finances. Seek out a business loan if need be. Financial loans from banks are relatively easy to come by for self-storage ventures as the industry is viewed as being lucrative, with reliable returns and sustainable cash flow. 

That being said, to get a loan you’ll still need a solid business plan. This plan needs to cover market penetration, a communication strategy, and a growth plan. 

How to Manage and Maintain Your Self-Storage Facility


Once you have settled on leasing, renting, or buying a plot to construct your self-storage facility, you need to spend some capital on development. Hire a professional designer to design the interiors and exteriors because utilization of space is a huge factor in how much cash flow you will experience. 

Once the building is complete, you need to fit the space with relevant equipment. If you want a climate-controlled environment in your storage facilities, you must buy and fit the equipment in your units. Once they are installed, get them cleaned on a regular basis as is necessary and before and after occupancy. You can hire professionals to service and maintain your storage units. Whether or not you provide a secure and dry storage area is a key determinant considered by customers.

Don’t forget to get your property legislation and register your business, and you are all set to go. 

How to Maximize Self-Storage Passive Income

One of the biggest advantages of self-storage passive income is that you will find yourself with a lot of free time. You can utilize this time to maximize the potential of your other ventures, or you can use it to optimize your passive storage investing.

You can collect data from customers who have used your storage facilities. By analyzing feedback patterns from multiple clients, you can start to reflect changes in your pricing policies, safety protocol, or any other areas that your customers feel you need to address, but only after consultation and only if the changes are feasible and logical. 

Based on that data that you have collected, you can reform your communications strategy and launch new ad campaigns to attract more customers outside your established base. You can offer new services or diversify into other types of storage facilities to maximize your income.

How much passive income should you make?

It is quite regular to see a profit from a self-storage facility that is operating at 60-70% occupancy. The industry standard, however, is around 90% occupancy. As has been established, this industry is an extremely lucrative one, and you will see a great return on investment with a steady level of cash flow. It might take up to a year or so for your facility to hit the 90% occupancy mark, but once your business has been fairly established, you will see the profits pouring in.

Key Takeaway

The self-storage industry is still on the rise, and there’s never been a better time to invest in this sector. Passive investment opportunities are diverse and often confusing to the newcomer, but passive storage investing is fairly straightforward and is considered a great diving board. 
The industry is recession-proof, boasts great returns, and promises steady cash flow. And, as an industry, self-storage has plenty of room for innovation. For more information on exciting passive investing and much more, you can take a look at our blog.

Leave a Reply

Your email address will not be published. Required fields are marked *