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Over the last decade, there has been a shift in paradigm from an analog to a digital realm. With more and more people relying on online information, the need for digital marketing has become inevitable for businesses worldwide. It has transformed into a window of opportunity for companies to reach out to a wider audience […]
Whether you’re an employee in a startup company, a business owner, a homeowner, or even a simple regular citizen, there is a big chance that you’ve come across the term, equity. However, the term tends to be a confusing one for most people. In most cases, this is because it is a small term whose […]
Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]
A typical marketing conundrum for many companies is gauging how effective their marketing strategies actually are. Logo and brand recognition is at the very top of the tree for all businesses in all forms of marketing. All of us at some stage in our lives use something with a logo on it. Some of these […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Nowadays social media is home to both big and small enterprises. These businesses use social media to market and promote their brands in a variety of ways. Sadly, many organizations make blunders in their strategies that can cost them heavily. Below are seven common social media blunders that you might make. If you’re guilty ensure […]
The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]
E-commerce – changing the markets step by step Recently, E-commerce has taken the world through a dynamic change. No more shopping lines, no taking out time especially for a shopping day and no long queues for one single item exchange. More and more people are now looking towards shopping online in a stress-free manner and […]
There are a lot of small and mid-level law firms who struggle to do proper marketing for their establishments. The initiatives of marketing and promotion that they take are more or less sporadic. The central reason for this is that these law firms are more focused on running the law firm on a day to […]
A picture is worth a thousand words, so they say. With more than 800 million monthly users, Instagram is the leading social media platform, which is why all the marketing companies are crazy about it right now. Regardless of whether you’ve been on this platform since its inception or you’re new to the “insta-craze,” all […]