With online marketing becoming the dominant way companies choose to market their products, a lot of businesses are overlooking the possibilities that come with more traditional approaches to marketing. This is a huge missed opportunity especially if you are a smaller local business who can have a hard time making it on the global market. […]
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Color is powerful when it comes to print marketing. Although it could be imperceptible to your logical brain,your company’s logos, branding and other offers of print advertisement rely on color as a valuable asset to evoke certain emotions in viewers. Therefore, the power of color is both emotional and practical since almost 93 percent of […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Technology just keeps getting better, and there’s no stopping when it comes to the various innovations the industry can come up with. Digital marketing is now increasingly being used over traditional marketing efforts by many businesses globally, and trends change as consumers also evolve. Now more than ever, businesses are fast to adapt these changes […]
Digital marketing involves the use of digital means, for example, mobile phones, the Internet, and other media to promote products or services. A digital marketing course will help students get proficient at the basics and tools of digital marketing. One can become a pro in digital marketing by implementing its ideas in projects that crave […]
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How Does SEO Marketing Work?
With the evolution of the Internet and digital media platforms, everyone and everything is going digital. Business organizations have started using digital strategies to market their products and services. Marketing that is done using digital channels is referred to as digital marketing. Digital marketing includes several online marketing strategies and one among them is SEO […]
The modern times and society have made it more beneficial to market on the digital realm than on the electronic and print dimensions. Millennials have a strong presence, and their impact on the marketing of a company is significant. It is an essential move for a company to attract the millennials. Thus with the digital […]
This article takes the deep look on few significant trends of the year that has transformed the marketing. These new trends closely help in showing up the new opportunities to innovate the marketing with new ideas and strategies. No marketing strategy is new, however big data and analytics, automation in marketing, content marketing or Email […]
When many of us think of advertising and marketing, we often think of television commercials. After all, these intermissions during our favorite shows are one of the main ways we’ve been getting our daily dose of marketing for decades. Now, though, this landscape is changing. After all, as technology changes, the way we watch TV […]
The ways dealerships spend their marketing funds is beginning to change drastically. Nowadays, we are seeing that the amount of money that was traditionally invested in TV, billboard and newspaper ads has been shifted towards banner/display ads, Search Engine advertising, SEO and other digital marketing tactics. Sea Change by the Numbers Ad spending within the […]