When someone mentions social media marketing, people often think about Facebook or Instagram, which has a huge customer base and provides a great platform. But in recent times, we witnessed a great increase in the popularity of YouTube. As it is a video-sharing platform, businesses initially avoided using it to market their brand, but as […]
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Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]
eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]
Since the stay-at-home order took effect in March 2020, and the world was forced to grapple with the Covid-19 pandemic, companies and businesses alike were pushed into unprecedented action, including but not limited to closing their business’ doors, and stopping certain advertising strategies altogether. The sudden shift in business plans rearranged schedules and dwindling finances […]
The emergence of Covid-19 has broadened the spectrum of on-demand food delivery apps. Once considered a luxury, food home delivery has now entered mainstream. Almost everybody with access to the internet and a smartphone have ordered food online by using a food delivery app. Food delivery apps like DoorDash have stepped up their operations due […]
Marketing is a powerful tool used to keep any business afloat and ensure its survival according to Forbes. However, the biggest obstacle is the effectiveness of the marketing strategies a business adopts. Marketing strategies and tactics that worked in yesteryears may be stale today. Therefore, you need to adjust your strategies in line with current […]
Any individual or business that wants to reach more people must embrace social media. If you think about it, people spend a lot of time catching up with each other on social platforms and networking sites. By 2018, Instagram users averaged 53 minutes per day on the app. During the COVID 19 pandemic, this time […]
Do you like to be well informed and aware of the prominent current events, trends, and other important news, and at the same time interpret it to others with confidence and clarity? Do you wish for all this and more, then Journalism is the perfect career opportunity for you. Wait!!! Are you thinking about Mass […]
In the past decade, ecommerce has emerged as the uncannily powerful medium to run businesses, generate revenues, and accelerate your growth. The convenience it brings to the table has allowed us to run our ventures without any hassles; the factors like time zones, boundaries, and all the existing differences have become irrelevant. The multidimensional channel […]
It is 2021 now and somehow March 2020 doesn’t seem a long time back. Such was the year 2020. The year of restricted travel, home office spaces, remote work, video conferencing, zoom birthday parties, online events, and forced separation from close ones in some instances. Despite facing a multitude of challenges, we did somehow manage […]