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Social Media & Marketing

Look at the Engagement Rate of an Influencer, Not Just Their Follower Count

If you ask yourself the characteristics that make someone an influencer, the very first thing you’ll probably imagine is that they have lots of people following them on social networks. It’s not necessarily wrong, but that’s not the only thing that makes someone an influencer these days, either. Nowadays, social media influencers have to keep […]

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Feature Story Technology

Top Business Intelligence Tools in 2021

The rise of social media has also permanently altered marketing. Business organizations spend 5% to 12percent in terms of one’s overall sales on advertising, with B2Cs having to spend and over B2Bs. The process of extracting implementable information from large to notify decision-making has been referred to as business intelligence (BI). This is at the […]

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Technology

Google Finally Introduces the Phone Recording App Worldwide

Google is the world’s most visited website. Google owns two more additional websites, YouTube, and blogger, they are also on the list of most popular websites. Google ranks second and Interbrand fourth on its list of most valuable brands. On concerns like privacy, tax evasion, censorship, and search neutrality, it has been strongly chastised. Google […]

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Technology

Dynamic content: a guide to writing quick emails

Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]

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Corporate

Communication trends that will help you make the most of the post-lockdown world

The last 18 months have been unlike anything we have experienced before and the majority of us agree things won’t go completely back to how they used to be. Communication trends changed dramatically when the world got locked down and we can expect that to continue in the months to come. But how can we […]

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Business Feature Story SEO

Why The Growth in Visual Image Search is Important for Your Business

Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]

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Business

7 Common Business Mistakes You Must Avoid When Starting A New Business

Finally, you’ve settled on a business idea you’d like to venture into. Suppose you’re a new entrepreneur; in that case, it’s not uncommon to have self-doubts, questioning whether you’re on the right track. Here’s a list of common business mistakes entrepreneurs make when starting a new business and how to avoid them. 1. Starting a […]

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Business

Why Food Franchising in India Works

Food and family are possibly India’s two biggest obsessions. Needless to say, Indians are extremely impassioned about food to the extent that food is not just limited to feasting for them but also attracts focus while fasting. This is why a blend of food and business has come out to be a successful model over […]

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Business SEO

How SEO Causes Business Growth

SEO specialists are the experts you need to increase business and visibility. SEO is the latest buzzword in digital marketing, and there’s a reason people specialize in it. There’s also a reason that it’s offered by so many different companies. It’s because being found online is tough. There’s a huge amount of noise out there, […]

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E-commerce

Why does an eCommerce Platform need CRM?

To reach your target audience in the highly competitive eCommerce market, your company must find a way to stand out. Understanding your target audience and communicating effectively with them might help your business grow and earn more money. Using a management tool, you can try to collect and analyze data about your clients to make […]