Reigning as the largest social media network, Facebook is used widely across the internet. Netizens spend an average of 50 minutes a day on Facebook. It has massive marketing opportunities for businesses looking to boost their reach. At the time, when Facebook applied its latest algorithm, the chances of your published content reach your targeted […]
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If you follow Brian Dean on Twitter or comprehend his SEO know-how, you would have heard of the 80-20 rule of a balanced proportion between writing and promotion. It’s not only me, but all preeminent marketers live by this rule. Even Derek Halpern has the same secret – the 80/20 one. The valuable lessons from his writing: […]
Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
Conversion Rate Optimization or CRO refers to a systematic process which aims to increase the site traffic or visitors who take action, like filling out a form or convert into customers. Now more than ever, CRO helps consumers, executives, and investors progress in the marketing funnel to optimize the return of investment or ROI. In […]
When there is something as powerful as social media out there, you should aim to make it your friend. The benefits of social media are numerous and generating leads is certainly one of them. Social media is also a budget-friendly lead generation tool. However, don’t be fooled by this tempting lead channel. If you think […]
You know that your clients and possibilities are via social media, yet you’re not entirely certain how to translate this into expanded deals for your business. Possibly you’ve given running a few advertisements yourself a shot Facebook and failed, or you don’t know where to begin. By this point, most advertisers know about the advantages […]
Just two months to go and 2019 will also bid adieu to us. Just one more year and then a decade will be over. Have you realized? If not, this is the time you need to realize that over the decade we have witnessed several technological up-gradation, changes in digitalization trends and marketing policies. In […]
Social media marketing is probably the most effective type of digital marketing. Consequently, many marketers are constantly looking for new ways to use social media platforms to promote brands and products. However, you must first understand the basics in order to get to more advanced techniques. Here’s how to use social media for PR. Understand […]
The number of people using social media is constantly on the rise and has grown substantially over the past few years. According to We Are Social and Hootsuite’s latest collection of Global Digital reports, the social media users worldwide have increased by 9% since 2018 to a total of 3.5 billion. Considering that approximately 45% […]