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Feature Story SEO

7 Local SEO Tools to Grow Your Small Business

Your customers are out there searching for products and services in your local area. Whether or not your company turns up on their search results is down to the effort you put into your SEO and local SEO. And, if your business does actually show up on the local search rankings, will they click through and […]

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SEO

11 Reasons Why Avoiding Plagiarism is Necessary for SEO and content marketing

If you are a copywriter or a content marketer, you will second my statement that writing perfect marketing content is becoming awfully difficult. Fear of getting plagiarism can lead to nowhere, let alone help you create good quality content. Amidst much saturation, how would you rock on your marketing strategies to convert readers into leads? […]

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SEO

Important Things to examine when doing an SEO audit of your website

Playing out the SEO Audit of your website is significant for some reasons. First, you can identify hazardous regions that need improvement and make an activity intended to address them. Second, a decent SEO audit will stay up with the latest with the most recent improvements in search promoting and on top of the opposition. […]

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Feature Story Technology

How New Technology Helps Teams Create Great User Experiences

Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts.  Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial.  Organizations that are successful at […]

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E-commerce Feature Story SEO

SEO Trends for E-commerce Stores in 2021

In 2020, there were a number of changes in the approaches to the search engine optimization and every site owner was searching for the methods that would work best for their own website promotion. 2021 is not an exception. We see new Google core updates and some websites get hurt again and again, while others […]

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SEO

My Page Is 404ing: What Do I Do?

You know that sinking sensation of being totally lost? You may feel frustrated and move in circles, unsure where to go. If your website is 404ing, this may describe your user experience (UX). And that spells disaster when it comes to meeting search engine optimization (SEO) and marketing goals. To help avoid hurting your brand’s […]

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Feature Story SEO

SEO vs Facebook ads: which one will bring better results for my business?

In digital marketing, the “best method” mostly depends on many different factors, such as the service or the product, the target audiences and their behavior and the average time between the need of the customer and the purchase made. Most marketing companies, such as Dog and Pony SEO Agency, will always tailor their offer after […]

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SEO

5 SEO Mistakes To Avoid In 2021

Search engine optimization can make or break your company. You could have the perfect product or service to solve your target audience’s problems, but if they can’t find your business after a simple Google search, that’s a problem. If your business is still struggling to get on the first page of the SERPs, it’s time […]

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E-commerce

What Is eCommerce Website Development? Online Stores 101

An increasing number of entrepreneurs, retailers, and commercial establishments are investing in eCommerce websites. You may have been advised that you should do the same thing. Even if you know exactly what is an eCommerce website, you may not be sure about what is the best eCommerce website or what goes into developing a retail […]

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Business SEO

How Much Does SEO for Small Businesses Cost?

As a small business owner, you know how to make each penny count. You understand the importance of getting the most value out of your investments and in marketing; the focus is on strategies that offer a high ROI. Search Engine Optimization (SEO) is one of the best marketing channels available to you. SEO today […]