Has it ever occurred to you that your phone spies on you? Have you thought over how you get ads for the items you just planned to buy? Do you get notifications about the deals and sales as soon as you reach any mall? Or have you received any coupons when you pass by any […]
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The term marketing indicates the technique of drawing the target market’s attention to a certain business’s offerings. The process of marketing encompasses several other techniques such as market research, market analysis, and comprehending the customer’s preferences (Gervase, 2009). Marketing takes into account every facet of a business which includes idea generation, product development, methods of […]
Android currently occupies more than 90% of the market share in smartphones. With trailblazing devices and technologies coming up each day, this figure is expected to see a significant rise in the upcoming years. Businesses can take advantage of this trend by developing customized applications tailored to their requirements. When it comes to app development, […]
There are various kinds of marketing strategies which professionals use to establish their brand identity and communicate with audiences. These include traditional marketing strategies, digital marketing strategies, or a combination of both. When it comes to choosing a marketing strategy for your business, it is crucial to select that which brings in maximum profit. In […]
The global digital population has reached a peak of 4 billion active internet users worldwide. And this makes social media one of the most popular things all over the internet. The number of total social media users is skyrocketing, and most of them are active every day. Hence, it has become one of the beter […]
It’s 2020, and digital marketing has absorbed an integral part of industries. A company’s success largely depends on how good the marketing plan is. Digital marketing is much more than creating catchy videos or taglines, social media postings, and others; it requires creating an effective plan that meets your organization’s long term goals. World of […]
A survey published by The Verge reveals that the market share of Android accounted for 80.7% of the smartphone OS market share while iOS accounted for 18.7% of the market share. It can be safe to conclude that the market share of the present day mobile phone is sharply divided between these two major operating systems and […]
Instagram was first rolled out in the year 2010. At first, it was designed for photo sharing only. Video posts came in much later, in the year 2013. Instagram is the first of its kind to have in app editing and filter options. It was first developed in iOS phones (2010) and then in android […]
One must create a solid online presence to stay competitive in today’s times. Building customer relations via social media should be the priority and not just launching a website and profiles. Digital marketing is basically the process of building and maintaining customer relationships through online activities. It is a form of marketing products and services […]
For every business that aims for success, a well-established digital presence is one of the top marketing goals. However, things are moving very fast in the world of digital marketing, and if you want to keep your business competitive in 2020, you need to keep up with the most recent trends and technologies. Read on […]