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E-commerce Feature Story Social Media & Marketing

3 Best Digital Marketing Strategies for Your Ecommerce Store

Marketing is an integral part of any business and e-commerce isn’t an exception. It helps you reach your target audience, thus making more sales in the process. You have to market for you to gain customers. For best results, you have to understand how the marketing world runs. You should try out different marketing tips. […]

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Social Media & Marketing

Step-by-Step Guide to Creating High-Converting Email Marketing Campaigns

Did you know how much revenue global email marketing is likely to generate by 2027? It’s $17.9 billion, according to Statista. Without users, it would not be possible. It is also anticipated that 4.73 billion email users will be across the globe by 2026. For sure, emailing emerged as an effective platform that not only […]

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Corporate Feature Story Social Media & Marketing

How to Improve your Social Skills in the Office?

One of the keys to career success is being able to relate properly with others in your workplace and industry. This will surely set you on the path to making it in your chosen career. But you don’t need to be all up in your colleague’s business to be friendly. It does help that you […]

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Social Media & Marketing

5 Ways You Can Increase The Effectiveness of Your Email Marketing

It’s not easy to find an effective email marketing style. Many people aren’t persuaded by modern email marketing strategies. Your marketing approach may be exceptional, but a few factors could prevent your work from reaching its full potential. Here are 5 ways you can increase the effectiveness of your email marketing. Keep It Simple There […]

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E-commerce Feature Story

How to choose the best eCommerce platforms?

An eCommerce platform is usually the first thing you need to choose when setting up an online store. Like any other online service, eCommerce platforms offer different services and capabilities for various prices. Understanding your business needs before choosing a platform that can sometimes take weeks or months to switch to another one is essential. […]

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Business E-commerce Feature Story

How profitability tracking improves e-commerce strategy

Navigating the complexities of e-commerce profitability requires the right tools and approaches. This is where Profitmetrics proves invaluable. The platform offers features for effective tracking, reporting, and optimization of marketing efforts based on profit and Profit On Ad Spend (POAS). It provides real-time insights and transparency, enabling e-commerce businesses and agencies to refine strategies for […]

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Feature Story Technology

Top Cyber Security Trends to know about in 2025

Cybersecurity’s importance is surging globally, including India, driven by increasing digitalization, data breaches, and sophisticated cyberattacks. As businesses and governments rely more on digital infrastructure, the need for robust security measures intensifies. This escalating threat landscape directly fuels the demand for skilled cybersecurity professionals. Organizations require experts to protect sensitive data, manage risks, and respond […]

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Technology

The Future of Software Development: Trends and Predictions

Software development continues to be the backbone of technological innovation, driving businesses toward efficiency and scalability. As technology advances, emerging trends are reshaping the way applications are created, deployed, and maintained. For businesses aiming to stay competitive, keeping up with these trends is essential. Here’s a closer look at the most significant developments likely to […]

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Social Media & Marketing

What is Mobile App Marketing?

Mobile marketing is a general term that refers to marketing through mobile apps, mobile websites, and mobile ads, or any marketing that takes place on hand-held devices. On the other hand, mobile app marketing is aimed explicitly at app promotion, and most significantly at the interaction with—and retention of—all the users who have installed your […]

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Business Technology

Do you know the future of mobile app development?

Your smartphone lets you shop your favorite products when you are traveling through the subway and even when you are in bed. It opens the vast world of entertainment to you just in a flash and, it also lets you do many serious tasks, such as ordering a medicine which isn’t available at local pharmacies. […]