When it comes to Cybersecurity, most businesses, especially SMEs and MSMEs have been found wanting. While cybercriminals have advanced in terms of their attacks and strategies, businesses have not been able to keep pace with their defense mechanisms. The COVID-19 Pandemic has seen a high spurt in the number of cyberattacks being committed against businesses. […]
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Big Data Unleashed! Today, everybody understands that they won’t be able to embark on a transformational journey without taking advantage of Big Data’s benefits. This huge step forward has given businesses access to incredibly nuanced data sets, allowing market executives to create ideas that are better than ever before tailored to their consumers’ needs. But, […]
Chatbots & AI have been a fast-growing piece of technology in recent years. Businesses in various industries are now experiencing the value of using them. This tech is becoming popular every day thanks to its intuitive nature, fast speeds, and convenience. For businesses, chatbots are easing customer engagements. They help in the delivery of vital […]
In digital marketing, the “best method” mostly depends on many different factors, such as the service or the product, the target audiences and their behavior and the average time between the need of the customer and the purchase made. Most marketing companies, such as Dog and Pony SEO Agency, will always tailor their offer after […]
The most appropriate software in your business can reduce admin overheads, increase profit margins, improve effectiveness, and more. Launching a company looks like a scary proposition, and it’s often challenging to understand which software you’ll require. Though there are standard basics, such as accounting software and productivity suites, it’s always better you have a general […]
The world we see today is evolving at a faster pace. From lantern to tube lights, from letters to emails, from carriages to cars, man has found ways to make his life more luxurious, to satiate his desire and lust for more. Gone are the days when one used to spread himself on the roadside […]
The COVID-19 pandemic has uprooted people from their jobs. It is estimated that as of April 2020, about 87% of events professionals have cancelled events due to the pandemic, according to data by the PCMA. With 70% of businesses moving face-to-face events to virtual platforms, it is undeniable the hardest blow was dealt to the […]
Many businesses define their success as making more sales and revenue in comparison to the last quarter. And to hit their goal, companies are using CRM softwares to keep track of all their campaigns and hit their targets. Earlier companies were doing all the tasks manually, but after the implementation of the CRM system in […]
Consumers increasingly expect up-to-the-minute information and this need is putting stress on existing data infrastructures. Businesses struggle to know how to extract useful business insights from the increasing amounts of data they collect. Mobile devices and the Internet of Things (IoT) are fuelling the need for real-time analytics where businesses can react to data soon […]
There are few things worse for employee morale than repetitive tasks and consistently uninspiring work. The more often employees are required to perform things like data entry and other menial tasks that do not adequately utilize their talents, the less motivated they are likely to feel. As a result, their productivity may suffer. Most employees […]