Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts. Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial. Organizations that are successful at […]
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Everything in life involves growth and change including businesses. If a business does not adapt to the new trends and changes taking place in the global market they risk being left behind. Global markets are a tough arena to compete in and if businesses, small or big want to survive they need to use the […]
eCommerce has revolutionized the business world. Today companies can easily buy and sell products/services over the internet. eCommerce advertising is about the online promotion of products and services that you are offering. It’s the process of designing and implementing proven strategies that encourage your customers to buy from you. Advertisement can be done using many […]
The emergence of Covid-19 has broadened the spectrum of on-demand food delivery apps. Once considered a luxury, food home delivery has now entered mainstream. Almost everybody with access to the internet and a smartphone have ordered food online by using a food delivery app. Food delivery apps like DoorDash have stepped up their operations due […]
Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]
Link building is a key aspect of SEO. This process aims at obtaining hyperlinks from other sites to your website. These acquired hyperlinks help the user navigate between webpages on the internet. The process of link generation is difficult. Several methods can help build links. If a business achieves mastery in building superior-quality links, then […]
Can you make a guess – What is the most hotly contested topic in the world after international peace? It is- “Is SEO optimization really important for an online business?” Some people claim that SEO marketing is an overrated concept, while stats prove that SEO is far from obsolete. Let’s leave this to you to […]
A one-second load time delay on a website can result in a 7% conversion loss and 11% fewer page views. Page load has been Google’s ranking factor for a long time, and in 2018, mobile speed also became a ranking factor. If your website takes a few extra seconds to load, it may impact the […]
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My Page Is 404ing: What Do I Do?
You know that sinking sensation of being totally lost? You may feel frustrated and move in circles, unsure where to go. If your website is 404ing, this may describe your user experience (UX). And that spells disaster when it comes to meeting search engine optimization (SEO) and marketing goals. To help avoid hurting your brand’s […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]