Business promotion and social media overlap significantly, offering unique opportunities to enhance a business through Social Media Marketing (SMM). Key questions every business owner must address include: How can you grow your small business on social media? How can you improve your social media presence as an individual? How do you promote your business’s social […]
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The year is 2020, and you’re reading this article on the internet. You might even be reading it on a phone screen because you have wireless access to the internet on your phone. Technology is a wonderful thing, and it’s come on in leaps and bounds in the past two decades. In fact, it’s made […]
Are you the owner of a new small business? One of the best things you can do at this stage is to invest. There are a number of sure sources of cash that you can have access to. These will be sure to help you grow and expand your business. Here is a look at […]
Social media has transformed the way businesses market. It has brought about the influencer marketing trend, where brands work with famous internet personalities to promote their products or services. It’s a strategy that can give businesses the highest visibility by tapping into these influencers’ audiences. Influencer marketing requires a lot of work before even starting […]
Ever wondered how your business can benefit from cryptocurrency? You’ve probably heard a lot about cryptocurrency investments, perhaps by word of mouth in brief discourse with friends at cafes or articles online, such as this one you’re currently reading. Even if you’re not inclined to invest your money directly into cryptocurrency, you stand a lot […]
As more and more businesses are turning to digital transformation, the role played by Data Analytics is increasing. In fact, no digital transformation story can be complete or achieved without having a strong emphasis on data management. In recent years, businesses have been able to leverage data management to help them in multiple ways- Better […]
Every new business struggles with getting the right tools that will help manage and run the business. There are many tools in the market that one can get confused over which ones to use. At the beginning of the business, one can use more than one tool since the workload is light, but as time […]
Finally, you’ve settled on a business idea you’d like to venture into. Suppose you’re a new entrepreneur; in that case, it’s not uncommon to have self-doubts, questioning whether you’re on the right track. Here’s a list of common business mistakes entrepreneurs make when starting a new business and how to avoid them. 1. Starting a […]
Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]
The business world has changed significantly over the last 18 months. The coronavirus pandemic shifted operations online. Productivity and manufacturing were affected for months until managers could get a handle on things. Though many businesses had beat the percentage odds before the coronavirus, they had a hard time surviving. Some of them closed. Luckily, yours […]