In today’s environment of increasing digitization, customers and employees alike expect to be able to quickly generate a PDF with data from the company website. Programmers are often asked to quickly add this feature to websites to meet business needs. While some developers still opt to create new tools from the ground up, more and […]
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Branding is the marketing practice of using unique images and words to differentiate your product or service from competitors. A good brand will reveal who you even to consumers that have never come across you. It will also help to evoke emotional connections from your employees and loyal customers. Once you create a great brand […]
In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]
There are certain types of businesses that lose thousands of dollars for a single minute of downtime. Even for those that don’t, maintaining fast Internet speed is crucial for optimizing productivity. But, not everyone knows how to go about it. Not sure where to start? Don’t worry, we’ve got you covered. Let’s take a look at everything […]
Technology has taken over the world in all possible and impossible ways. So if you’re thinking it’s surely okay to run a business without a lot of technological involvement- it’s time to step up your game. It has been proved that many small and independent businesses tend to not do as well as they could […]
The use of the digital world in communication has become increasingly popular over the years. Whether through social media, or online chatbots, or online messaging forums- the internet offers a wide range of tools that you can use to connect with other people without much difficulty. Similarly, digital communication has been adopted as an efficient […]
Businesses across the globe are now fully dependent on e-commerce. And there is a good reason for this; doing business online is much less expensive than setting up a physical office and hiring lots of employees for this purpose. Starting a business in the right direction is important, and that’s why businesses need to think […]
The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
COVID-19 has already hit every sector of the economy from production to markets. The pandemic has reached almost all countries, forcing most of them to remain in lockdown. The economic impact will significantly depend on how the public reacts to the current situation. As the virus spread across the continents, the world is witnessing a […]
Have you heard of the Queen of Mean? Nicknamed, “The Queen of Mean”, self-made businesswoman, Leona Helmsley thought she was above the law. However, after disgruntled contractors sued Leona for nonpayment, the IRS began investigating her. Soon the IRS found Leona guilty of Federal income tax evasion, and she had to pay a $7.1 million […]