In an age when the internet rules supreme, businesses that aim to grow and innovate must take their digital strategy seriously. Your digital marketing strategy is the key to achieving your goals and objectives, whether you want to expand your reach, grow customer base, or enjoy a higher return on investment.
These days, having an online presence is not enough. Most companies and organizations are now result-oriented. They want to know and measure meaningful results and learn where they should improve. This is only possible if you have a carefully constructed digital marketing strategy in place.
But how do you create a powerful digital marketing strategy this year? Some consider the hottest trends and statistics from the last year as a valuable guide. Based on these trends, we have gathered six easy steps to help you formulate your digital marketing strategy.
Identifying Your Goals
The first thing you need to do is to determine what your business is aiming for. Is it achieving more sales and increasing revenue? Or is it acquiring a higher ROI with minimal cost? Knowing your goals will give you the foundations of your marketing strategy. Everything that you do ties back to your goals and objectives.
Knowing Your Customers
Customers are indispensable; they keep your business going. Getting to know your customer base will help you tailor your marketing efforts to their preferences.
This is where segmentation comes in, allowing you to group your target market into specific groups based on their personality and behavior. Segmentation will make it easier for the implementation of your strategy since each group will have similar responses and share the same interests, needs, and location.
Segmentation can be applied across all your digital channels. In email marketing, segmented lists can help you personalize messages and connect more deeply with the target customers. No wonder that 83% of companies use at least basic segmentation for their emails.
Assessing Your Digital Channels
Once you have determined your target customers, you can then proceed to evaluate the best channels that could help you with your digital marketing strategy. Should you ramp up SEO efforts? Do you need more social media channels? Will lead generation solve your problem of converting more followers into paying customers? It is smart to look at the current trends before you add or ax certain channels.
In SEO, for example, you can concentrate more on growing your local ranking if you have a physical shop. Studies found that 28% of searches for a product or service near customers result in a purchase. There is also the stat showing that 72% of consumers who did a local search visited a store within five miles.
Consider Marketing Automation
Another hot trend is the use of marketing automation for more efficient customer service and lead management. Companies that automate their lead management see a spike of 10% or more in revenue, all within 6-9 months of use.
Focus on Content Marketing
Customers are getting smarter each day. They eventually find that search results do not always give them what they need, so they resort to crafting unique and specific phrases for their queries.
If you want to rank higher in search engine results pages, then you must consider blogging and other forms of content marketing. Creating valuable and relevant content can attract more visitors to your website.
It is said that content marketing gets three times more leads compared to paid search advertising. Furthermore, 47% of buyers tend to go through 3-5 pieces of content before they decide to engage with a sales representative.
Produce More Videos
Whether it is your website or social media pages, videos are amassing more audience. It is found that 43% of people want to see more video content from marketers. They also consume videos more thoroughly than other forms of content. In the search results page, having a video thumbnail could double your search traffic.
Videos are also known to drive a 157% increase in organic traffic. Integrating video marketing in your digital strategy can prepare you for the future, in which video content is projected to dominate the internet traffic.
A powerful digital marketing strategy is the foundation of all the marketing efforts that you have done and all that you will be doing in order for your business to remain competitive. It is a commitment that requires constant update and changes.
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