In this era where technological innovation is peaking, and everything has been moved online, living without the internet would have you handicapped. In a way, everything we do, every transaction we make, every picture we share, is all dependent on the internet. Living without the internet means going back to the stone age. But you know what’s worse? Having a slow internet connection! It does sound like a stretch. Nonetheless, it is true.
Massively slow loading times, buffering issues, sudden loss in connectivity, etc., are only some of the issues that will have people pulling their own hair. And if you are a business, then it’s way worse than this. Most modern businesses have their entire base setup on the internet. Everything has been digitized, from functionalities and data storage to entire sectors of the company.
So having a lightning-fast Internet connection is extremely vital for your business. And this fact won’t vary according to the size of the company. No matter the size of your company, it will have digital needs, and you will need a stable internet connection for seamless online functionality. Still not convinced? Read on then!
What’s High-Speed Internet?
High-speed internet is basically a catch-all marketing term, but its meaning is pretty self-explanatory. Lightning-fast wifi is called high-speed internet. But what is classified as high-speed internet? Well, according to the FCC (Federal Communications Council), anything above the speed of 25 Mbps can be considered high-speed internet. But now, with internet needs growing day-by-day and speeds soaring new heights, anything in the range of 100 Mbps to 1 Gbps should do the trick.
But enough about speed in figures. Let’s understand how faster internet speeds will translate on your devices. In simple words, if you have a fast internet connection, then your devices will respond faster to your commands while performing any activity involving a net connection. Click a link and have a page open almost instantly, instead of staring in the face of that buffering circle of doom for eternity. It sounds cheesy, but that is exactly how long it feels. An eternity! Get a high-speed internet connection now!
The Importance Of A Stable Internet Connection For Businesses
If you are a business, irrespective of size, your main objective is to satisfy your customers’ needs and service them better. But how does this relate to internet speeds? Truth be told, it does affect your ability to service customers a lot more than you realize. If you take a look at the rate at which technology is advancing nowadays, not having a good internet connection will be denying yourself the opportunity to reach and exceed all your business goals.
Let’s start with the very basics first. Slow internet connection would start affecting the morale and productivity of employees first. And that makes complete sense. Wouldn’t you get frustrated when you have urgent work to do but can’t access the necessary files just because the internet is slow?
Secondly, now that we have talked about accessing files, it is common knowledge that everything and anything related to the business is simply uploaded to the cloud, and employees access it from their personal terminals. This includes SharePoint, emails, using CRM (Customer Relationship Management) software, etc.
Another major part of businesses that has been shifted to the cloud is the communication system. Landlines have now been rendered obsolete, and cloud telephony has entered the picture. Cloud telephony goes through with call distribution using a VoIP (Voice over Internet Protocol) based PBX system (Private Branch Exchange).
One could go on and on and still not stress the importance of a high-speed internet connection for your business, but you get the point. It is incredibly vital for businesses to stay connected to the internet in this day and age.
How Can Slow Internet Harm Your Business?
Slow internet speeds are like poison for businesses. On top of that, if you are a small business, there is a very fat chance that it might end up killing your business. People don’t really understand the necessity of a fast internet connection for businesses. So to put things in perspective, here are a few possible scenarios that can play out if your business doesn’t use good internet.
- Since the delivery time of services is prolonged, employees will be demoralized, and productivity will reduce.
- A slow internet connection will affect the customer experience on your company’s website. If the page doesn’t respond on time, the customer can very well take their business and go to another vendor.
- Your business will grow a lot slower.
- There is a possibility that you might miss deadlines, resulting in loss of clients and customers.
Benefits Of High-Speed Internet
Better productivity
This one goes without saying. Slow internet speeds will affect employee morale and productivity. And as a business, you must keep your employees happy for increased productivity and sales. This is even more important now since remote work culture has set in. Therefore, to incorporate video conferences, file sharing, digital chats, etc. into the workflow, a robust bandwidth is more than just necessary.
Quicker access to cloud-based solutions
Almost every part of the business can now be moved to the cloud. From data to communication systems, everything can be powered by the cloud. So to be able to access and store data on the cloud without hassle, a high-speed internet connection is of the essence.
Collaboration becomes easier
Big companies have their teams set up in different parts of the country or the world. So for seamless communication, file sharing, digitals text conversations, etc. it is crucial that a strong internet connection backs your business.
Improved customer service
Post COVID-19, consumers have completely shifted their focus to online resources. On top of that, they expect reliable customer service as well. With high-speed internet connections, you will find it easy to have more effective and seamless conversations with your customers, resulting in customer satisfaction.
Bottom Line
From everything you read above, it is abundantly clear that fast internet speeds are not simply a luxury. They are vital in the growth of your business, since almost every single sector of your business uses or depends on the internet for seamless functionality. So don’t give it a second thought. Give your business the boon of a lightning-fast internet connection now!
Mansi Dhorda is a Marketing Technology Consultant, helping clients and businesses achieve their objectives. You can connect with her at Linkedin.
Hi Mansi, high-speed internet can make a huge difference in your business. My business experienced some slow speeds over the past year and it slowed down everything. I’ve had to work early in the mornings and avoid uploading or downloading files mid-day when the system was slow. I never thought about this until I experienced slow internet speed, it can really hurt productivity.