Developing a Company Culture That Leads to Long-Term Business Growth

Corporate Project Management

A business is only as strong as its weakest team member. This statement is often used to describe the importance of everyone in the organization recognizing that their individual success or failures can impact the business as a whole.

But what happens when all employees are experiencing the same highs and lows? Even more important – how does a business create an environment that nurtures the strengths of each team member while helping everyone elevate their performance equally?

To achieve this, it’s critical for businesses to ensure that the company culture they establish brings people together under one purpose while avoiding harmful, toxic attitudes.

The Hidden Cost of a Toxic Culture

It’s only natural as a business grows that it will bring together new employees whose personalities may clash with others. However, while this is normal for businesses, if left unchecked, these personality issues can lead to longer-term negative implications for the company’s working culture.

A toxic working environment can lead to the following issues:

Lost Productivity

How your employees feel day-to-day will directly impact their productivity. If they come to work in an environment that feels hostile – either when working around fellow employees or managers – it causes issues for everyone. 

High Turnover

When toxic attitudes are allowed and go unchecked, they often spread to others around them. This can create a real issue when it comes to keeping employees motivated to come to work every day. If a business isn’t careful, constant negativity or feeling undervalued can lead many employees to look for employment elsewhere.

Difficulty Attracting Top Talent

If your business begins seeing a high turnover rate in a short amount of time, there is a good chance that ex-employees will begin expressing their displeasure on company review platforms. This can lead to a quickly declining reputation that can make it very difficult to attract higher-quality talent.

Decreased Profitability

What most successful businesses have in common is that their employees are proud to represent them. When employees are surrounded by individuals who enjoy what they do and are passionate about their position in the company, it can create a much more motivated workforce. On the flip side of this equation, negative attitudes can quickly lead to poor customer interactions or decreased sales activity, leading to profitability issues for the business.

Company Culture Development Starts at the Top

No different than when property owners renovate their homes in an effort to increase their value before they sell, business owners get what they put into their company culture.

Often, when a company culture begins to take on a more negative tone, the first place a business may want to look is at individual employees. However, leadership teams play a critical role in helping to design and shape a company’s culture in the long term.

Because of this responsibility, it’s important that managers and senior leadership take the position they have seriously and lead by example. This involves clearly communicating the company’s mission and values, acting the way they want their teams to act, and “empowering” employees, not “belittling” them.

Placing a High Value on Feedback and Recognition

Some business leaders get into the bad habit of assuming that receiving a regular paycheck is enough “thanks” for a job well done. Unfortunately, this mindset can lead to complacency when creating opportunities for feedback and recognizing each individual for the contributions they give to the business’s success.

Giving and receiving feedback is critical for growth and development – both for employees and leadership teams. It’s important to create an environment where constructive dialogues can take place without unnecessary judgment.

Taking the time to recognize accomplishments with your team is also a critical component of contributing to a positive working culture. This doesn’t necessarily mean you need to shower employees with expensive gifts. Rather, simply establishing a level of consistency and authenticity when showing your employees you appreciate them can go a very long way.

Create a Company Culture You Can Be Proud Of

Establishing a great company culture is an important part of creating a foundation of success for your business. While it’s easy to build a positive working environment from the start, it can be much harder to fix if toxicity is allowed to seep in.

If this is the case for your business, remember that even making gradual changes to the business can pay off in the long term. By placing a high priority on the happiness of your employees and continuously looking for ways to build and motivate your teams, you’ll be able to reap the benefits of higher productivity levels and improved profitability for the business.

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