Brochures are an excellent way to market your business’s products and services. Luckily, each brochure tends to cost less than $3 to produce.
Since they are cheap and informative, brochures have been a reliable marketing tool.
If you want to capture the attention of your audience and draw in new business, you must know how to make an engaging brochure.
Continue reading to discover how to design a brochure that is eye-catching and informational!
1. Plan Ahead
The first thing that you must do when learning how to design a brochure is to come up with a plan.
You must consider what it is that you are trying to market and how you want to market it. Consider your target audience and plan your brochure around things that will attract their attention. This is the part where you should be thinking about the goal of your brochure so that you can execute it.
By discovering the purpose of your brochure, you can begin writing.
Use this time to ask yourself what your customers are wanting to see in a brochure. This will help you decide what goes into it. If you have previously created brochures, you should also consider what worked and didn’t work with them.
Don’t forget to keep a pen close by so that you can write down all of your ideas as they come up!
2. Draft Your Document
Now that you have your goal in mind, you will be able to write your brochure with fewer issues.
There are many templates that you can get online with simple formatting. If you want full customization, however, you may want to consider making yours from scratch.
Making a brochure from scratch can allow you to impress your audience and draw them in. By using informative and simple sentences, you can quickly get them to understand with bright colors and bold fonts.
You must always use readable fonts when making your brochure. Try looking for a font that is easy to read, yet still unique. You can also change the color of the font to make things stand out.
Many successful brochures include three different fonts. You will need one for headings, subheadings, and the body. Don’t be afraid to change these fonts along the way, you may discover that one looks better than the previous.
3. Edit and Get Feedback
If you want to capture the attention of your readers, you will need to ensure that your brochure is grammatically correct and interesting.
There are online resources, like Hemingway Editor and Capitalize My Title, that can assist you with editing. These tools are easy to use and can identify errors in your spelling, punctuation, and sentence structure.
Be careful while editing, so that you don’t change meanings or eliminate important terms that the editors may not be able to comprehend.
You should also show your brochure to someone else so that you can get feedback. Having another person in your industry review your brochure can help you ensure that everything is included. They will be able to tell you what needs work and what should be emphasized more.
Some people recommend having a third party look at your brochure as well. Someone that is outside of your industry will match the background more similarly to your target audience. They can tell you what makes sense and what needs more elaboration.
4. Eliminate What Isn’t Necessary
Brochures have a limited space for you to utilize. You must make sure that you don’t include unnecessary information.
After you have decided on your plan and made a draft, you will be able to easily identify what is and isn’t needed on your brochure. If you aren’t sure what should be taken out, you can have another person review the document.
Including only crucial information will make it easier for you to get your point across to readers. Too much information that is scattered can become confusing and take away from the message you want to share.
Showing your brochure in the previous step, to other people is crucial for this part. You can use their feedback to determine what you can take out. The goal should be to make sure that your brochure doesn’t look too full and chaotic.
5. Final Touches
After drafting and editing your brochure, you will need to finish the final touches.
To draw in more readers, you will want to include pictures, charts, and statistics, if possible. Many people recommend using art book printing for brochures. The pictures are high quality and the brochure will look professional.
Make sure that you also use the correct type of paper stock. Uncoated papers and standard A4 are excellent to use and look professional. Depending on the purpose of your brochure, you can even laminate it for protection.
Your entire brochure should be designed for the reader, and not yourself. Although you want to enjoy it as well, it is meant for your customers. Do your best to ensure that it is designed for them.
Learn How to Design a Brochure That Impresses
One of the best ways of marketing a product or service is by using brochures.
Learning how to design a brochure can help you effectively teach customers about what you have to offer. The more information people can learn about your company, the more familiarized they will be.
With bold fonts, bright colors, and cool pictures, your readers won’t be able to put your brochure down.
Be sure to check out our blog for more articles about marketing your business and sharing valuable information!
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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