Are you a business owner looking to further your reach online? The best way for a business owner to gain a lion’s share of their market is by utilizing the power of digital marketing. A functional and easy-to-use website is one of the essential things a business owner will need to obtain in their quest for digital marketing success. Once the website is up and running, the business owner will need to focus on putting quality and informative content on it. Working with the right digital marketing professionals is vital when trying to achieve dominance using inbound marketing methods. Below are some of the mistakes business owners commonly make in regards to digital marketing and how they can be avoided with the help of experienced professionals.
1. Neglecting to Target the Right Audience
Having great content and an active social media page is great, but it will not be effective if the business owner is not targeting the right audience. Before you can achieve success in the world of digital marketing, you have to know who your core audience is and what they want. Identifying the audience your product or service most appeals to will allow you to get information on their buying habits and what type of content they like. Digital marketing professionals will be able to offer you guidance when it comes to finding the right audience for your product or service.
2. Taking Mobile Users Out of the Marketing Equation
Nearly 62% of all consumers use their mobile device to access business websites, ads and social media. If you neglect to add this type of user into your marketing strategy, you will be alienating a large part of your audience. The first way you can appeal to a mobile user is by making sure your website is responsive. Having an app built that highlights the things your company can offer is also another method of attracting mobile users. With the help of a marketing professional, you will be able to figure out what your business needs to do to attract a mobile user and convert them into a customer.
3. Writing Off Email Marketing
Some business owners fail to realize the power that a well written email can have. If you write off the idea of email marketing before actually giving it a try, you may lose out on a lot of potential customers. Marketing Sherpa performed a study on email marketing and found that nearly 91% of all adults claim to like getting promotional emails from businesses they use. This means that there is a huge upside to email marketing, which is why using it for promotional purposes is a great idea. Crafting an informative and catchy email will be easy when working with digital marketers who have knowledge of this form of advertising.
4. Making the Mistake of Buying Social Media Followers
Among the biggest business social media trends a few years back was buying social media followers. Due to the increased awareness of this practice, most people can now spot these fake users. While building a social media following organically will take some time, it will more than pay off in the long run. Hiring a digital marketer with social media experience is the best way to get the information needed to grow your followers.
5. Failing To Measure the Results of Your Digital Marketing Efforts
If you fail to keep up with the results your digital marketing efforts are garnering, then it may cause you to waste a lot of money. Most reputable digital marketers will provide a business with a monthly breakdown of how much traffic their website is getting, where they are ranking in the search engines and how many new social media followers they are gaining. This can augmented through the use of stock photos that are targeted using SEO, as well as building backlinks to your company blog. With this information, you will be able to find out what is working and what needs to be revamped.
Selecting the right digital marketing agency is a vital part of achieving the level of search engine success you need. Researching the various agencies in your area will allow you to see which one is the right fit for your needs.