Why are Music Videos so Important?

If you plan to break into the music industry, having good music videos to accompany your songs is vital nowadays. The reasons for this range from the obvious to the not-so-obvious and we’re going to take a deep dive and explain why we think music videos are vital to any artist’s success.

Why do music videos even exist, and why should a young artist concern themselves with investing in one? The attitude toward this medium has always changed, but music videos seem to be here to stay for the long haul, especially with the unstoppable success of platforms like YouTube.

Promote your Music

The most obvious reason for creating a music video is promoting your song. In this oversaturated music market, good artists are easy to miss unless they have the right promotion. That’s why many up-and-coming young artists or bands who don’t even have an LP out, decide to invest in video production services and promote their music through YouTube and other media platforms.

Having a good music video can boost an artist’s exposure and visibility exponentially. If you’re just starting out, you shouldn’t expect to get millions of views on your songs just yet, but a great video could get you started on your path to international stardom. When new people hear your songs and see your videos, they are going to be more likely to want to learn more about you as an artist, and share your music with friends on social media.

Control the Image of your Music

The visual representation that a video provides for any song is key to the duration and intensity of the song’s impact on the audience. Songs and their music videos are so intertwined that once you see a video for a song, it’s difficult to separate the two in your imagination. This is no surprise, nor should it be something to avoid.

After all, the artist put their official stamp of approval on the music video as the visual representation of their music, so it’s fair to assume that that’s how we were meant to perceive the song visually. That doesn’t mean that you’re not allowed to conjure up any visuals you like when listening to a song, however, so, by all means, feel free to do that.

Create a Multisensory Experience

Music videos do a tremendous job of creating a multi-dimensional experience when it comes to your music. Your audience is no longer just hearing your music, they are seeing it as well. Back in the day, this was a new sensation, and it took the world by storm with the emergence of MTV. Now, music videos seem to be the only option for any serious musician or band.

It’s not all about the sensation either. It has much to do with the content as well. It is the artist’s way of visualizing the song’s music, and this is where things get interesting from an artistic perspective. How do you visualize your song? Do you choose to go for a cool dance video, a live performance, or even a video that doesn’t seem to have anything to do with the song? There are so many options, and that’s what makes it so interesting!

Another Way of Speaking to Your Audience

A music video can become an extension of your identity as an artist. A good question to ask yourself when making your first video is how you want to be perceived by your audience? Your choice of content, approach and style will reveal elements of yourself to your fans, including things that are not entirely clear in your music.

Concepts, themes, and ideas can be communicated from the artist to the listener through this medium, and it gives you another channel of expressing your artistic vision. If that’s not a good enough reason, we don’t know what is.