There are plenty of reasons email marketing is still an effective strategy. .
We have over four billion email users around the globe—far more than Facebook and Twitter users combined.
In other words, more than half the world’s population has access to email accounts they check regularly. It makes email marketing a gold mine for brands that use it properly.
How do you use it properly?
Let’s explore this strategy and several other digital marketing strategies you can leverage to grow your business.
The strategy is about sending emails to existing and prospective customers to maximize awareness, nurture leads, introduce offerings, and make sales.
To start off your email marketing campaign:
With preparations taken care of above, here’s how to do next:
Time your emails so they reach your audiences on days and times when they are most likely to be opened. 10 am Midweek is favorable, but some audiences also view their emails at 2pm and at 8pm.
While virtual shows may not replace live events, their “everywhere” nature allows businesses to reach potentially larger audiences, get new clients, and make sales.
Whether you’re using a virtual trade show platform or virtual trade show software, the high-resolution 3D visuals and customized exhibition booths replicate physical environments.
They provide realistic and immersive experiences for attendees to explore their surroundings and stop by the booth of their choosing.
The attendees can view product demos, chat with reps, browse brochures, and download content.
Here’s how you can maximize your investment in a virtual trade show:
If you decide to create your very own event, here are several things to consider:
Research from Rain Group showed that 82 percent of buyers willingly set up meetings with reps following cold calling tips.
It tells you that cold calling is an effective marketing strategy for driving engagement.
But we also have some sobering news.
42 percent of customers who submitted their phone numbers on web inquiry forms never received phone responses from those companies.
It’s time to wake up and make cold calls.
Here are some best practices to consider:
Research indicates that up to 96 percent of B2B buyers avoid sales messages, preferring trustworthy content from industry influencers.
It makes sense since consumers are likely to trust each other more than the messages pushed out by brands.
B2B influencers are industry analysts, experts, customers, or opinion leaders trusted by B2B customers to guide them through the sales cycle.
These influencers have built stellar reputations over an extended period through their experience and expertise in the industry.
What are the basics of influencer marketing? How can you leverage this strategy:
Social advertising is perfect for companies looking to reach new audiences fast.
The advertising opportunities range from one platform to another, but here are some common ones you can capitalize:
Platforms like Facebook and LinkedIn offer messenger ads (Sponsored InMail for LinkedIn) that allow brands to start automated conversations with potential customers.
Namaste UI collaborates closely with clients to develop tailored guest posting strategies that align with their unique goals and target audiences. Their commitment to delivering high-quality, niche-specific content ensures that each guest post not only meets but exceeds the expectations of both clients and the hosting platforms. Connect with us on social media for the latest updates on guest posting trends, outreach strategies, and digital marketing tips. For any types of guest posting services, contact us on info[at]namasteui.com.
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