Visual Content, one of the most popular methods used for marketing campaigns. We all know that “picture worth a thousand words” so it’s crystal clear that visual content impacts more on customers compared to text-based content. It is one of the best ways to attract more customers and engage more audiences.
Customers do prefer visual search over textual-based search. Visual Commerce! Have you heard about this? If not, then let’s first have a look at What Visual commerce is and what’s the purpose behind this trend in the eCommerce industry.
2021 – a new era of Visual commerce. Visual Commerce is a concept of enhancing the customer’s shopping experience with attractive, powerful, and aesthetic visual content that will encourage the buyers to engage, convert and form a preference for the online brand.
The main purpose of Visual search in retail is that it helps to transform the product or an item to be searched online by customers. Even if the product is sold out, visual search can help to showcase similar or relevant products which are available in stock. With this, users will be attracted, engaged, and also converted to customers.
Nowadays, ecommerce brands are struggling with marketing strategies to drive more results and visual commerce is one of the key important terms for these ecommerce online business brands. Visual commerce takes marketing to the next level as instead of only images, it helps with consumer-generated media like AR, interactive content and engaging videos, etc.
Many of these online brands invest a lot of money in visual content to promote their products and services to drive customers’ attention, attract more users and convert visitors to potential customers. Online store owners consider visual marketing strategies not only for engaging and attracting customers but also to drive sales and improve eCommerce checkout process.
Like any other new marketing strategy, there might be questions like:
Visual shoppers are none other than the ones who like to purchase based on visual content. If they would like to buy something, they just take a picture and upload the same on a visual search engine of their choice. For leading visual search tools, you can consider Google lens, Bing, and Pinterest for visual search.
Visual product search is the feature that helps in bridging a gap between offline and online shopping where instead of searching products to websites or marketplaces, customers can just use a visual search feature and get the job done in just a few steps.
Now if we talk about optimizing your store for visual search then there are multiple things that you can perform but before that let’s have a look at some visual search statistics:
We hope that the above statistics are enough to know the importance of visual commerce in eCommerce. Now let’s have a look at some of the visual search optimization tips for your online store.
When you optimize your website for visual search, make sure you add multiple images of your products. No need to rely on a single image and also ensure that the images are of high quality because it ensures that Google matches the image with the customer’s search query. Multiple images with high resolution will keep the audience more interested and engaged in your product.
Most important thing is to maintain a consistent theme that will not only make your brand unique but also help to stand out from the rest. Also, keep image assets consistent with all the categories of products.
Try to make the image title more descriptive because “Image01.png” will not be helpful. Also, make sure you use the keywords in your image description and title so that the audience can easily understand the product image. High-resolution images and file types can impact your website performance so make sure you use an appropriate size of images and file types. So, reduce the loading time by optimizing the product images.
Provide a complete brief list of all the images that are added to your online store to the Google Search Console. This will be helpful to index and crawl the images on your website by Google. To make this easy, you can use online tools also which will help you to list out all the images in a few steps.
Adding product schema markup is one of the best ways to provide detailed information about your products in Google search results. Admin can add the schema makeup on the product details page using the backend admin panel.
Being updated with the latest trends in your target audience is more important than anything. Augment Reality is really taking off in the retail industry. This technology not only improves customers’ shopping experience but also helps them to preview products in their own environment before making a purchase. Even social media platforms are offering a lot of AR filters for customers to interact with. So this will be one of the best tools to add to your store for increasing custom engagement, reaching new customers, and reducing returns.
Ultimately, Visual commerce in 2021 and beyond will make a lot of difference in the eCommerce industry. Smart retailers will optimize their ecommerce site for Visual search to make their eCommerce store more advanced that will help to deliver highly engaging and personalized experiences to the customers.
Namaste UI collaborates closely with clients to develop tailored guest posting strategies that align with their unique goals and target audiences. Their commitment to delivering high-quality, niche-specific content ensures that each guest post not only meets but exceeds the expectations of both clients and the hosting platforms. Connect with us on social media for the latest updates on guest posting trends, outreach strategies, and digital marketing tips. For any types of guest posting services, contact us on info[at]namasteui.com.
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