However, if you want your channel to succeed and gain subscribers, there are a few important things you’re going to need before you even start filming. Keep reading to find out what they are.
Creating a personal brand is an important part of being a YouTuber. It helps viewers to determine whether or not they align with you, your vision, and your content. Figure out what your personal brand is and use it to help you design your logo, channel banner and thumbnails.
You can look for a free banner design online to help you with the creative side of things – make sure that the designs depict what you’re about.
You also need to be very clear on what your niche is. Otherwise, if your content is jumbled and scattered, viewers might be unsure about whether or not they want to subscribe.
Focusing on a specific niche is also a great way to set your channel up to get involved in social media marketing as an influencer, affiliate marketer or brand ambassador. Brands will be able to identify whether or not you’re a good fit for their products based on what you talk about.
Before you start your channel, make sure you actually have something to talk about.
Picking a niche as a travel channel, for example, is all good and well, but if you don’t have any travel experiences to share or any trips planned in the near future, you’re not going to have much to post about!
As a beginner YouTuber, you need to think about what you’ll use to film. If you’re starting your channel just for fun and aren’t sure if it will go anywhere, starting off with whatever camera you happen to have, or simply using your smartphone is your best option.
However, if you have big plans for your channel or if you’re already established and want to take the next step, then picking out your vlogging gear is an important step.
Next, you will need to decide if you want to use free or paid software for your editing. Similar to your filming equipment, you’d be better off using free software until you know that your channel is something you’d like to invest in.
Finally, you need to recognise that building a YouTube channel and a community around it from the ground up is going to take a lot of time, patience, and hard work.
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