Online sales have been growing in popularity for years. Today, a business that doesn’t run its online store is a rare thing to find. The Covid-19 pandemic made this accelerate even more, pushing more businesses to focus on their online presence. In that sense, there is what is called an SEO agency that exists to facilitate that path.
You may be considering this type of strategy to increase traffic to your website, but you probably don’t know how to get started. The most reliable way to do this is through an SEO strategy. An SEO agency is dedicated precisely to creating one according to the needs of each business. Let’s dive into the term and what it’s all about in a few paragraphs.
There are many chances that you have already come across this term, SEO. But do you really know what SEO means and how to apply it to your website?
The first thing to know is that SEO stands for ‘Search Engine Optimization’ and it’s basically a marketing strategy that focuses on optimizing your website(s) to reach a higher position in search engine results, such as Google. An SEO agency is the one that helps this strategy to be carried out correctly.
The purpose of an SEO strategy is to apply certain attributes to the text of a website so that the site will rank better in search engines. Therefore, more people will find your website when searching on Google or Bing, for example. SEO agencies focus on creating and implementing strategies that improve the positioning in organic results.
Okay… but how does Google determine what to show higher and what to leave for the following pages? It uses its own algorithm that takes many things into account to determine that. While it’s not fully known how this algorithm works, there are certain factors that are known to the best SEO agency in Argentina, and to SEO experts in general.
These are what we call ‘ranking factors’, which are divided into two, with different characteristics: On-page and Off-page. Let’s explain them in a little more detail as follows:
There are many agencies that can help you out with your SEO strategy. Among the things that a company can help you out with, in Punto Rojo, an important SEO Agency, you will find:
Now that you have all the information you need, you can choose one agency to help you with your SEO strategy.
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